Product Manager, Digital Experiences - Mattel Digital Studio

Mattel EMEA; El Segundo (CA); Hybrid; USD 140,000 - 176,000; Full time

Job summary

Mattel Digital Experiences is seeking a Product Manager to build, launch, scale, and monetize digital experiences that extend Mattel IP into fan, family, and collector engagement. You will shape product strategy, develop business cases, and align senior leaders around investment decisions for new and existing platforms.

You will own opportunities from zero to one and operate established platforms with a clear path to growth, scale, and monetization, collaborating with brands, production,

Qualifications

• 5+ years of product management experience building consumer-facing digital products, apps, platforms, services, ecommerce experiences, fan communities, subscriptions, or other digital experiences.
• Demonstrated success taking digital products from concept through launch and post-launch growth, with clear examples of business impact, user adoption, engagement, retention, monetization, or operational improvement.
• Strong product strategy skills, including the ability to define customer problems, size opportunities, shape MVPs, prioritize tradeoffs, create roadmaps, and make clear recommendations with incomplete information.
• Experience owning product outcomes and connecting product decisions to business results, including revenue, margin, engagement, retention, customer acquisition, first-party data, brand value, and operating leverage.
• Proven ability to develop business cases, funding recommendations, executive materials, or strategic decision narratives for new or growing digital products.
• Strong analytical judgment, including the ability to define success metrics, interpret product performance, identify actionable insights, and recommend whether to scale, optimize, pivot, pause, or sunset an initiative.
• Excellent cross-functional leadership and communication skills, with the ability to align creative, technical, business, and brand stakeholders.
• Strong execution discipline, including planning, dependency management, vendor coordination, launch readiness, risk tracking, and follow-through.
• Experience working in agile product development environments and managing products through discovery, launch, lifecycle management, and post-launch optimization.
• Ability to create concise, high-quality written materials for different audiences, from working teams to senior leaders.

Responsibilities

• Own the strategy, discovery, definition, launch, optimization, and growth of digital experiences that leverage Mattel brands and intellectual property.
• Lead 0-to-1 product development for new digital experiences, from early concept and opportunity sizing through MVP definition, launch readiness, market launch, and post-launch iteration.
• Build product strategies and business cases that clarify the audience opportunity, consumer value proposition, revenue model, investment needs, risks, dependencies, and path to scale.
• Partner with Digital Experiences leadership to align ELT and senior stakeholders around strategic priorities, funding asks, investment tradeoffs, and launch decisions.
• Own established digital platforms and identify opportunities to improve engagement, retention, monetization, operating efficiency, and long-term scalability.
• Translate business goals, audience needs, and brand strategies into clear product requirements, roadmaps, briefs, user stories, success metrics, and decision frameworks.
• Evaluate opportunities based on audience value, business impact, feasibility, scalability, monetization potential, first-party data value, and reusable capability.
• Help shift digital work from one-time launches toward living products that are measured, maintained, improved, and scaled over time.
• Define and track product success metrics, including engagement, retention, conversion, monetization, toy revenue lift, user satisfaction, operating cost, and learning milestones; use signals to scale or sunset initiatives.
• Develop product documentation and cross-functional plans, including product briefs, PRDs, business cases, experiment plans, launch plans, post-launch readouts, stakeholder updates, dependencies, budgets, risks, and launch readiness.
• Coordinate with design, production, engineering, analytics, marketing, legal, privacy, safety, and brand teams to deliver high-quality consumer-facing experiences.
• Maintain awareness of digital product, AI, interactive entertainment, creator, collector, subscription, and fan engagement trends that may inform Mattel's digital growth opportunities.
• Help create repeatable operating practices, templates, and processes that allow Mattel to build digital experiences more efficiently across brands and audiences.

Skills

Product management

Cross-functional leadership

Executive communication

Agile product development

Analytics and measurement

Strategic thinking

User-centric product thinking

Tools

Product analytics tools

A/B testing

Funnel analysis

Lifecycle metrics

Job description

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Digital Studios is focused on building digital products, platforms, and experiences that deepen fan engagement and expand the ways consumers connect with Mattel's iconic brands.

The Digital Experiences team creates scalable digital experiences, services, and platform capabilities that extend Mattel IP beyond traditional play patterns and one-time marketing activations. We partner across brands, production, design, technology, marketing, analytics, DTC, legal, and external partners to build digital products that engage fans, families, collectors, and creators in meaningful ways. Our work spans physical-to-digital experiences, fan engagement platforms, collector and superfan utilities, subscription or service concepts, and reusable digital infrastructure that can scale across brands.

Digital Experiences is focused on turning audience engagement into measurable value for Mattel. That means building products that can mobilize fans, generate useful audience insight, support new digital revenue models, strengthen franchise growth, and create repeatable capabilities for the company.

The Opportunity:

Mattel Digital is looking for a Product Manager to help build, launch, scale, and monetize digital experiences, platforms, and services that extend Mattel IP into meaningful fan, family, and collector engagement. This role sits on the Digital Experiences team and will help shape product strategy, build business cases, align senior leaders around investment decisions, bring new 0-to-1 opportunities to market, and grow established platforms into larger digital businesses.

The Product Manager will own and develop digital opportunities that create value for Mattel beyond one-time campaign activations. This includes fan engagement products, physical-to-digital extensions, collector utilities, subscription or service concepts, cross-brand digital platforms, and reusable experience infrastructure. The role requires strong product judgment, comfort with ambiguity, disciplined execution, business case development, executive communication, and the ability to partner across brands, marketing, design, production, engineering, legal, finance, data, DTC, gaming, and external vendors.

This role requires a Product Manager who is comfortable with both sides of digital product ownership: creating new products from zero to one and operating established platforms with a clear path to growth, scale, and monetization.

What Your Impact Will Be:

• Own the strategy, discovery, definition, launch, optimization, and growth of digital experiences that leverage Mattel brands and intellectual property.

• Lead 0-to-1 product development for new digital experiences, from early concept and opportunity sizing through MVP definition, launch readiness, market launch, and post-launch iteration.

• Build product strategies and business cases that clarify the audience opportunity, consumer value proposition, revenue model, investment needs, risks, dependencies, and path to scale.

• Partner with Digital Experiences leadership to align ELT and senior stakeholders around strategic priorities, funding asks, investment tradeoffs, and launch decisions.

• Own established digital platforms and identify opportunities to improve engagement, retention, monetization, operating efficiency, and long-term scalability.

• Translate business goals, audience needs, and brand strategies into clear product requirements, roadmaps, briefs, user stories, success metrics, and decision frameworks.

• Evaluate opportunities based on audience value, business impact, feasibility, scalability, monetization potential, first-party data value, and reusable capability.

• Help shift digital work from one-time launches toward living products that are measured, maintained, improved, and scaled over time.

• Define and track product success metrics, including engagement, retention, conversion, monetization, toy revenue lift, user satisfaction, operating cost, and learning milestones; use those signals to recommend whether to scale, optimize, pivot, pause, or sunset initiatives.

• Develop product documentation and cross‑functional plans, including product briefs, PRDs, business cases, experiment plans, launch plans, post‑launch readouts, stakeholder updates, dependencies, budgets, risks, and launch readiness.

• Coordinate with design, production, engineering, analytics, marketing, legal, privacy, safety, and brand teams to deliver high‑quality consumer‑facing experiences.

• Maintain awareness of digital product, AI, interactive entertainment, creator, collector, subscription, and fan engagement trends that may inform Mattel's digital growth opportunities.

• Help create repeatable operating practices, templates, and processes that allow Mattel to build digital experiences more efficiently across brands and audiences.

• 5+ years of product management experience building consumer‑facing digital products, apps, platforms, services, ecommerce experiences, fan communities, subscriptions, or other digital experiences.

• Demonstrated success taking digital products from concept through launch and post‑launch growth, with clear examples of business impact, user adoption, engagement, retention, monetization, or operational improvement.

• Strong product strategy skills, including the ability to define customer problems, size opportunities, shape MVPs, prioritize tradeoffs, create roadmaps, and make clear recommendations with incomplete information.

• Experience owning product outcomes and connecting product decisions to business results, including revenue, margin, engagement, retention, customer acquisition, first‑party data, brand value, and operating leverage.

• Proven ability to develop business cases, funding recommendations, executive materials, or strategic decision narratives for new or growing digital products.

• Strong analytical judgment, including the ability to define success metrics, interpret product performance, identify actionable insights, and recommend whether to scale, optimize, pivot, pause, or sunset an initiative.

• Excellent cross‑functional leadership and communication skills, with the ability to align creative, technical, business, and brand stakeholders.

• Strong execution discipline, including planning, dependency management, vendor coordination, launch readiness, risk tracking, and follow‑through.

• Experience working in agile product development environments and managing products through discovery, launch, lifecycle management, and post‑launch optimization.

• Ability to create concise, high‑quality written materials for different audiences, from working teams to senior leaders.

Preferred Qualifications

• Experience in entertainment, consumer products, kids/family products, digital media, subscriptions, DTC, fan platforms, or branded digital experiences.

• Experience working with licensed or franchise-based IP.

• Familiarity with app stores, web products, live operations, user acquisition, CRM, community, content platforms, or digital commerce.

• Experience using product analytics tools, A/B testing, funnel analysis, cohort analysis, or lifecycle metrics.

• Experience working with external agencies, software vendors, design partners, or development studios.

• Understanding of privacy, safety, and compliance considerations for consumer‑facing digital products, especially products that may reach kids, families, or global audiences.

• Experience using AI‑assisted product, prototyping, research, analysis, or development tools such as Codex to accelerate discovery, execution, experimentation, and decision‑making.

• Familiarity with AI, creator tools, interactive entertainment, digital collectibles, or emerging fan engagement models that could inform new consumer experiences or operating models.

Don’t meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

• We execute:We are a performance‑driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

This role is an in‑office role Monday‑Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in‑person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/ and www.instagram.com/MattelCareers.

The pay range for this position is between $140,000 and $176,000. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Videos to watch: The Culture at Mattel Corporate Philanthropy