Product Manager, Audience Graph & Activation

Tegna; New York (NY); On-site; USD 80,000 - 140,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) match

Teladoc & Spring Health

Paid time off

Job summary

TEGNA Inc. in the United States is seeking a Product Manager to own the Household Graph and audience products within our ad tech platform.

You will define roadmaps, set activation strategies, and lead cross-functional teams including engineering, sales, and client services to deliver measurable value for advertisers. The role requires 5+ years in product management for identity resolution or audience products, with hands-on data partnership experience and a strong technical fluency in SQL.

Qualifications

• 5+ years of product management on identity resolution, a household graph, or audience products.
• Experience validating graphs against known-correct sets and describing errors.
• Experience onboarding and managing third-party data partners; cost vs. value analysis.

Responsibilities

• Audience Roadmap: Define audiences to build, license, and discontinue.
• Activation Strategy: Define how audiences reach buyers on and off our platform.
• Thought Leadership: Set standards for segment claims and translate to sales/clients.
• Household Graph: Own resolution, linkage, decay, device authenticity, market coverage.
• Marketplace Data: Own licensed data, onboarding, costs, and sunset decisions.
• Segments and Taxonomy: Own how segments are built, named, priced across sources.
• Activation: Deliver audiences into campaigns, including inventory we don't own.
• Privacy: Own consent, retention, and graph constraints.
• Applied AI: Own models behind linkage and lookalike expansion.

Skills

Identity resolution

Deterministic & probabilistic linkage

Data onboarding

Privacy frameworks

SQL sampling

Job description

TEGNA Inc. in the United States is seeking a Product Manager to own the Household Graph and audience products within our ad tech platform.

You will define roadmaps, set activation strategies, and lead cross-functional teams including engineering, sales, and client services to deliver measurable value for advertisers. The role requires 5+ years in product management for identity resolution or audience products, with hands-on data partnership experience and a strong technical fluency in SQL.