Product Manager, Ad Tech Insights & Dashboards

Tegna; New York (NY); On-site; USD 80,000 - 140,000; Full time

Job summary

TEGNA seeks a Product Manager to own the reporting and insights experience within our ad tech platform. You will enable advertisers to answer: Did this work? Where should the next dollar go? Who did we reach?

With first-party audience and delivery data across 64 markets, you’ll lead dashboards, views, and metrics, emphasizing storytelling with data to influence advertiser decisions. Collaboration with Engineering, Sales, and Program Management is essential.

Qualifications

• Digital advertising reporting and measurement expertise.
• Metric definitions and semantic layers understanding.
• How numbers can be misread; denominators and uncertainty.

Responsibilities

• Strategic Leadership: Define the insight roadmap and governance for the reporting platform.
• Experience Design: Own end-to-end reporting UX across internal teams, agencies, and advertisers.
• Thought Leadership: Set and defend the standard for what counts as an insight in the roadmap.

Skills

Advertising reporting

Metrics

Data quality

CTV/Streaming

Job description

TEGNA seeks a Product Manager to own the reporting and insights experience within our ad tech platform. You will enable advertisers to answer: Did this work? Where should the next dollar go? Who did we reach?

With first-party audience and delivery data across 64 markets, you’ll lead dashboards, views, and metrics, emphasizing storytelling with data to influence advertiser decisions. Collaboration with Engineering, Sales, and Program Management is essential.