Product Manager, Attribution & Measurement Strategy

TEGNA; Tysons (VA); On-site; USD 80,000 - 140,000; Full time

Job summary

TEGNA in Tysons, VA seeks a Product Manager to own attribution and measurement within our ad tech platform. You will shape the measurement roadmap, define claim standards, and communicate methodology to clients, agencies, and auditors.

You will work with engineering, data science, and sales to implement attribution methods, run controlled experiments, and drive accreditation with the Media Rating Council. Strong SQL and media measurement experience required.

Qualifications

• 5+ years in measurement, marketing science, or analytics product management.
• Designed and ran a controlled experiment whose result changed a commercial decision.
• Shipped a methodology change that moved every client's numbers, and can describe the cost in phone calls.
• Told a client their campaign produced no measurable lift.
• Shipped a product surface with a model behind it, and can explain how they tested it.

Responsibilities

• Measurement Roadmap: Define what we can prove today, what we want to prove next, and what it takes to get there.
• Claim Standard: Define what we assert at what evidence level, and apply it across sales and client services.
• Thought Leadership: Represent our methodology to clients, agencies, and auditors.
• Attribution Methodology: Own look-back windows, touch definitions, and how credit gets assigned across single, multi, and omni-touch.
• Incrementality: Design geo holdouts, matched market tests, and control groups that hold up under scrutiny.
• Accreditation: Own our path to Media Rating Council accreditation, the standard that certifies how a measurement metric is counted and reported, and the documentation an audit requires.

Skills

Causal inference & experiment design

Attribution methods

Media Rating Council standards

SQL

CTV & local media measurement

Job description

TEGNA in Tysons, VA seeks a Product Manager to own attribution and measurement within our ad tech platform. You will shape the measurement roadmap, define claim standards, and communicate methodology to clients, agencies, and auditors.

You will work with engineering, data science, and sales to implement attribution methods, run controlled experiments, and drive accreditation with the Media Rating Council. Strong SQL and media measurement experience required.