Product Manager, Ad Tech Insights & Reporting

TEGNA; Tysons (VA); On-site; USD 80,000 - 140,000; Full time

Benefits offered by this job

Medical plan options

Dental and vision care

401(k) with company match

Teladoc and Spring Health access

Paid time off & holidays

Job summary

TEGNA is seeking a Product Manager to own the reporting and insights experience within our ad tech platform in Tysons, VA. You will enable advertisers to answer: Did this work? Where should the next dollar go?

Who did we reach? You will lead the end-to-end reporting experience across internal teams, agencies, and advertisers. The role emphasizes data storytelling, a strong analytical mindset, and collaboration with engineering, client services, sales, and operations.

Qualifications

• 5+ years of product management, with at least 3 on an advertising reporting or measurement product used by advertisers or agencies.
• Shipped a view that changed what a customer did and can name the decision.
• Changed a metric definition knowing it would break historical comparability, and managed what followed.
• Shipped a product surface with a model behind it, and can explain how they tested it.

Responsibilities

• Own the dashboards, views, and exports advertisers and internal teams work in.
• Ship views that state the answer a buyer came for.
• Define one definition per metric, applied everywhere it appears, with the authority to close disputes.
• Use models to summarize performance, surface anomalies, and answer questions in plain language.

Skills

Digital advertising reporting

Metric definitions

Semantic layers

Understanding of denominators/uncertai

Job description

TEGNA is seeking a Product Manager to own the reporting and insights experience within our ad tech platform in Tysons, VA. You will enable advertisers to answer: Did this work? Where should the next dollar go?

Who did we reach? You will lead the end-to-end reporting experience across internal teams, agencies, and advertisers. The role emphasizes data storytelling, a strong analytical mindset, and collaboration with engineering, client services, sales, and operations.