Product Manager – Audience & Identity Graph

TEGNA; Tysons (VA); On-site; USD 80,000 - 140,000; Full time

Benefits offered by this job

Medical plan options

Dental and vision coverage

Fertility, surrogacy and adoption aid

Disability and life insurance

401(k) with company match

Teladoc free visits

Spring Health therapy sessions

Paid time off and holidays

Job summary

TEGNA is seeking a Product Manager to manage the household graph and audience products within our ad tech platform. You will shape the data strategy, driving how first-party viewing signals and licensed data combine to enable precise targeting and measurement for advertisers.

As a strategic leader, you will own the graph resolution, partner onboarding, and model-driven lookups, while balancing privacy and compliance across multiple stakeholders.

Qualifications

• 5+ years of product management on identity resolution, a household graph, or audience products.
• Validated a graph against a known-correct set they assembled and can state what it got wrong.
• Onboarded and managed a third-party data partner and can state cost versus value.
• Took a segment from construction to revenue and can name what it sold for.

Responsibilities

• Own resolution and linkage of the Household Graph, including match rate and decay.
• Define activation strategy to reach buyers on our platform and on inventory we do not own.
• Lead cross-functional collaboration with Engineering, Ad Operations, Sales, Client Services, and Program Management.
• Ensure privacy, consent, and data retention controls within the graph architecture.
• Guide Agile delivery by writing requirements for data engineering teams and validating results.

Skills

Identity resolution

Household graph

Data onboarding

Privacy compliance

SQL querying

Job description

TEGNA is seeking a Product Manager to manage the household graph and audience products within our ad tech platform. You will shape the data strategy, driving how first-party viewing signals and licensed data combine to enable precise targeting and measurement for advertisers.

As a strategic leader, you will own the graph resolution, partner onboarding, and model-driven lookups, while balancing privacy and compliance across multiple stakeholders.