Product-Line Strategy Lead: Growth & Optimization

SendCutSend Inc; Reno (NV); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, Vision & Dental Insurance

401(k) match up to 4%

Paid time off

6 Company-Paid Holidays

Tuition Reimbursement

Paid Parental Leave

Short-Term Disability

Lunch Provided Daily

Safety Shoe Voucher

Employee Discounts!

Job summary

SendCutSend is seeking a Manager of Business Line Strategy to grow and optimize product lines, manage day-to-day performance across materials, finishes, manufacturing services, pricing, and customer offerings, and drive revenue, margin, and repeat business.

You’ll partner with Manufacturing, Supply Chain, Product, Engineering, Marketing, Sales, Support, and Finance to align offerings with demand while staying scalable and financially sound, turning data into actionable improvements.

Qualifications

• Bachelor’s degree in Business, Engineering, Manufacturing, Supply Chain, Finance, Marketing, or a related field.
• 5+ years of experience in product-line management, category management, e-commerce, manufacturing, business operations, commercial strategy, or a related field.
• Experience working in a manufacturing, industrial, technical-products, or e-commerce environment.
• Experience analyzing revenue, margin, pricing, customer behavior, or product performance.
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
• Experience working cross-functionally with operations, manufacturing, engineering, product, marketing, finance, or supply chain teams.
• Strong project management skills with the ability to coordinate multiple initiatives and stakeholders.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, high-growth manufacturing environment.

Responsibilities

• Manage the performance of assigned product lines including revenue, margin, order volume, AOV, conversion, and repeat purchases.
• Execute product-line strategies established with leadership.
• Manage changes to materials, thicknesses, finishes, operations, services, pricing, and promotions.
• Analyze customer ordering behavior, conversion, cart abandonment, pricing, demand trends, and competitive offerings.
• Monitor product-line profitability and identify opportunities to improve revenue, margin, or efficiency.
• Partner with Manufacturing and Supply Chain to monitor material availability, lead times, production capacity.
• Identify gaps in current offering and evaluate opportunities for new materials, finishes, capabilities.
• Develop data-driven recommendations and business cases for product-line changes.
• Partner with Product and Engineering to improve online ordering and quoting.
• Partner with Marketing on campaigns, launches, educational content, and customer acquisition.
• Monitor customer feedback and work with Support, Sales, and ops teams to identify needs.
• Maintain product-line dashboards and regularly report performance to leadership.
• Coordinate launches and changes across departments.
• Track results after launches and pricing changes to adjust.
• Serve as cross-functional point of contact for assigned product lines.
• Perform other related duties as assigned.

Skills

Product-line management

Cross-functional collaboration

Data analysis

Strategic thinking

Project management

Communication

Manufacturing knowledge

E-commerce experience

Problem solving

Education

Bachelor’s degree in Business, Engineering, Manufacturing, Supply Chain, Finance, Marketing, or related field

Tools

CAD

DFM

CNC processes

Excel

BI dashboards

Job description

SendCutSend is seeking a Manager of Business Line Strategy to grow and optimize product lines, manage day-to-day performance across materials, finishes, manufacturing services, pricing, and customer offerings, and drive revenue, margin, and repeat business.

You’ll partner with Manufacturing, Supply Chain, Product, Engineering, Marketing, Sales, Support, and Finance to align offerings with demand while staying scalable and financially sound, turning data into actionable improvements.