Product Launch Marketing Lead (AI & Models)

OpenAI; San Francisco (CA); Hybrid; USD 287,000 - 318,000; Full time

Job summary

OpenAI is seeking an Integrated Marketing Manager in San Francisco to shape launches from strategy through execution. You will define audience insights, positioning, creative direction, and channel strategies for complex product and research advances.

Collaborate across Product, PMM, Research, Brand, Creative, Communications, Growth, and Sales to deliver campaigns that connect with business customers. This hybrid role requires in-office presence in San Francisco three days a week.

Qualifications

• 10+ years of experience in B2B product marketing or integrated go-to-market roles.
• Experience launching enterprise software, AI products, or cloud services preferred.
• Ability to translate complex product/AI concepts into clear customer narratives.

Responsibilities

• Develop integrated marketing strategies for business product launches, model releases, and research moments.
• Collaborate with Product, PMM, Research, Brand, and Sales to shape positioning and launch narratives.
• Lead campaigns across creative, media, communications, customer marketing, developer marketing, growth, and paid/owned/earned channels.
• Identify customer stories and demos to make technical capabilities tangible for business audiences.
• Manage briefs with agencies, evaluate ideas, and drive strong campaigns.

Job description

OpenAI is seeking an Integrated Marketing Manager in San Francisco to shape launches from strategy through execution. You will define audience insights, positioning, creative direction, and channel strategies for complex product and research advances.

Collaborate across Product, PMM, Research, Brand, Creative, Communications, Growth, and Sales to deliver campaigns that connect with business customers. This hybrid role requires in-office presence in San Francisco three days a week.