Integrated Marketing Manager, Product & Model Launches

OpenAI; San Francisco (CA); Hybrid; USD 287,000 - 318,000; Full time

Job summary

OpenAI is seeking an Integrated Marketing Manager in San Francisco to shape launches from strategy through execution. You will define audience insights, positioning, creative direction, and channel strategies for complex product and research advances.

Collaborate across Product, PMM, Research, Brand, Creative, Communications, Growth, and Sales to deliver campaigns that connect with business customers. This hybrid role requires in-office presence in San Francisco three days a week.

Qualifications

• 10+ years of experience in B2B product marketing or integrated go-to-market roles.
• Experience launching enterprise software, AI products, or cloud services preferred.
• Ability to translate complex product/AI concepts into clear customer narratives.

Responsibilities

• Develop integrated marketing strategies for business product launches, model releases, and research moments.
• Collaborate with Product, PMM, Research, Brand, and Sales to shape positioning and launch narratives.
• Lead campaigns across creative, media, communications, customer marketing, developer marketing, growth, and paid/owned/earned channels.
• Identify customer stories and demos to make technical capabilities tangible for business audiences.
• Manage briefs with agencies, evaluate ideas, and drive strong campaigns.

Job description

Integrated Marketing Manager, Product & Model Launches

Marketing - San Francisco

About the Team

The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments.

About the Role

OpenAI business launches move quickly and often involve new products, model capabilities, or research that can change how businesses operate.

We’re looking for an integrated marketing manager to help shape those launches from early strategy through execution. You’ll develop a point of view on the audience, positioning, creative direction, and channels, and help turn complex product and research advances into campaigns that connect with customers.

You’ll partner across Product, Product Marketing, Research, Brand, Creative, Communications, Growth, and Sales, along with external agencies. The right person understands technology, has strong strategic and creative instincts, and knows how to bring together the right people and ideas to produce work that is clear, credible, and effective.

This is a hybrid role based in San Francisco, with three days a week in the office.

In this role, you will:

• Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments.
• Partner with Product, Product Marketing, and Research to understand what’s changing, identify the right audiences, and shape positioning and launch narratives.
• Lead campaigns that bring launches to life across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels.
• Identify customer stories, product demonstrations, and creative concepts that make technical capabilities tangible and relevant to business audiences.
• Work with creative, media, and production agencies to develop briefs, evaluate ideas, and deliver strong campaigns.
• Connect launch strategies to the needs of customers, sales teams, and partners, making sure the work supports both immediate announcements and longer-term adoption.
• Manage campaign budgets, agency relationships, and media investments where appropriate.

You might thrive in this role if you:

• Have ~10+ years of experience in B2B product marketing, integrated marketing, launches, and/or a related technology go-to-market role. We care more about the scope, quality, and complexity of your work than an exact number of years.
• Have launched enterprise software, AI products, cloud services, developer tools, or other technically sophisticated offerings, especially in fast moving or ambiguous environments.
• Understand product positioning and can work closely with Product and PMM leaders as a thoughtful, credible partner.
• Bring strong ideas, build relationships easily, and know how to partner with internal creative teams or external agencies to improve the work, not just coordinate it.
• Pair creative judgment and customer empathy with analytical thinking, operational rigor, and hands-on execution. You can sort through a high volume of information, make sound recommendations, and keep complex launch work moving across many stakeholders.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Aff…

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

$287K - $318K + Offers Equity