Product Launch Enablement Lead

Academy; Katy (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Academy Sports + Outdoors is seeking a Product Enablement professional to move new product capabilities from development into confident business adoption. You will connect Product, QA and Business Operations to help stakeholders understand launches, value to customers, and readiness across teams.

Leading go-to-market readiness, aligning features with customer value and business objectives, you will coordinate preparation across operations and customer-facing teams, develop playbooks and user

Qualifications

• Strong ability to translate product capabilities into actionable business value.
• Experience creating enablement materials such as playbooks, FAQs, and user guides.
• Proven track record leading cross-functional product launches in an Agile environment.
• Excellent communication and stakeholder management skills.
• Experience supporting digital commerce, omnichannel, or customer-facing digital products is a plus.

Responsibilities

• Move product capabilities from development into business adoption.
• Lead go-to-market readiness planning and execution.
• Align features with customer value and business objectives.
• Coordinate preparation across operational and customer-facing teams.
• Monitor adoption and identify barriers for continuous improvement.

Skills

Strategic thinking

Cross-functional collaboration

Agile methodologies

Stakeholder management

Communication

Business value translation

Process documentation

Education

Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or related field

Job description

Academy Sports + Outdoors is seeking a Product Enablement professional to move new product capabilities from development into confident business adoption. You will connect Product, QA and Business Operations to help stakeholders understand launches, value to customers, and readiness across teams.

Leading go-to-market readiness, aligning features with customer value and business objectives, you will coordinate preparation across operations and customer-facing teams, develop playbooks and user