AI Product Launch Enablement Lead

Fireworks; United States; On-site; USD 130,000 - 210,000; Full time

Job summary

Fireworks is seeking a technically credible program leader to own the last mile of new product introductions. You will enable the field on primitives, align Product and Product Marketing, and drive a repeatable launch rhythm with credibility among technical buyers.

This individual-contributor role reports to the Head of GTM Enablement, with 15-20% travel. You will accelerate field readiness and training across launches for both technical and non-technical audiences.

Qualifications

• 8+ years in technical product marketing, enablement, or GTM enablement for tech buyers.
• Ability to explain AI/ML and cloud concepts to sellers (no coding required).
• Strong program management with multiple launches and timelines.
• Experience shipping enablement on primitives and early-stage products.
• Ability to turn complex products into customer-centric messaging and training.
• Strong content development and live facilitation for technical and non-technical audiences.
• Experience building AI agents/apps to improve seller productivity (no degree requirement).
• Thrives in ambiguity with high ownership; based in the US and 15-20% travel.

Responsibilities

• Enable the field on primitives, preparing sellers to take new models to customers at ship.
• Make launches digestible by turning content into customer-facing material.
• Build AI-native workflows and agents as field knowledge sources.
• Lead live launch training to establish a foundation for deeper training.
• Support programs that bring field feedback to Product and Product Marketing.

Skills

Technical product marketing

Program management

Cross-functional launches

AI/ML understanding

Content development

Live facilitation

Travel readiness

Tools

CRM

LMS

CMS

Conversation intelligence

Job description

Fireworks is seeking a technically credible program leader to own the last mile of new product introductions. You will enable the field on primitives, align Product and Product Marketing, and drive a repeatable launch rhythm with credibility among technical buyers.

This individual-contributor role reports to the Head of GTM Enablement, with 15-20% travel. You will accelerate field readiness and training across launches for both technical and non-technical audiences.