Product Go To Market Analyst

Academy, Ltd.; Katy (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Academy Sports + Outdoors is seeking a Product Enablement professional to move new product capabilities from development into confident business adoption. You will connect Product, QA and Business Operations to help stakeholders understand launches, value to customers, and readiness across teams.

Leading go-to-market readiness, aligning features with customer value and business objectives, you will coordinate preparation across operations and customer-facing teams, develop playbooks and user

Qualifications

• Strong ability to translate product capabilities into actionable business value.
• Experience creating enablement materials such as playbooks, FAQs, and user guides.
• Proven track record leading cross-functional product launches in an Agile environment.
• Excellent communication and stakeholder management skills.
• Experience supporting digital commerce, omnichannel, or customer-facing digital products is a plus.

Responsibilities

• Move product capabilities from development into business adoption.
• Lead go-to-market readiness planning and execution.
• Align features with customer value and business objectives.
• Coordinate preparation across operational and customer-facing teams.
• Monitor adoption and identify barriers for continuous improvement.

Skills

Strategic thinking

Cross-functional collaboration

Agile methodologies

Stakeholder management

Communication

Business value translation

Process documentation

Education

Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or related field

Job description

Who We Are At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers. We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun. Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!

What You Will Work On

In this role, you help move new product capabilities from development into confident business adoption. Your work connects Product, Quality Assurance, and Business Operations so stakeholders understand what is launching, why it matters to customers, and how teams can be ready to use it. By turning product capabilities into clear business value, you support successful launches and stronger adoption across the organization. Working across the launch lifecycle, you lead go-to-market readiness planning and execution, align features with customer value and business objectives, and coordinate preparation across operational and customer-facing teams. You demonstrate realistic end-to-end workflows, capture stakeholder feedback, translate capabilities into business processes, and create playbooks, FAQs, user guides, and other enablement materials. After release, you monitor adoption and launch effectiveness, identify barriers and enhancement opportunities, and recommend improvements that strengthen future launch and enablement practices.

Who You Will Work With

Your work brings together Product Managers, Product leadership, Engineering, Quality Assurance, Business Operations, Customer Support, Marketing, Store Operations, Omnichannel, and other business stakeholders. You collaborate across technical and operational perspectives to prepare teams for launch, communicate customer value and operational impact, integrate new capabilities into day-to-day work, and share feedback that supports product and process improvements.

What You Bring

• Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or a related field, or equivalent experience
• 3+ years of experience in Product Management, Product Operations, Business Operations, Product Enablement, Program Management, QA, UAT, or a related role
• Experience leading cross-functional product launches in an Agile environment
• Strong understanding of the software development lifecycle and Agile methodologies
• Exceptional communication, presentation, and stakeholder management skills
• Demonstrated ability to translate technical capabilities into business value
• Background developing business process documentation, enablement materials, and operational playbooks
• Strong analytical and problem-solving skills with a customer-first mindset
• Background supporting digital commerce, omnichannel, marketing, retail, or customer-facing digital products, including customer journey mapping and business process optimization, preferred
• Background in product launch planning, organizational change management, and cross-functional partnership with Product Management, Engineering, QA, and Business Operations teams, preferred
• A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed

Work Style & Physical Requirements

Regular in-office attendance is required. Acceptable level of hearing and vision to perform job duties. Ability to adhere to company policies and professional standards.

Key Skills

• Strategy and Execution
• Process Improvement
• Program Project Management
• Quality Assurance and Control
• Change Integration

Equal Employment Opportunity

Equal Employment Opportunity Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.

Academy® Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy® culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.