Product Launch & Customer Enablement Lead

Isupark; Ames (IA); On-site; USD 70,000 - 110,000; Full time

Job summary

Sabanto is seeking a Product Marketing/Content Lead to own end-to-end launches for major features, with a focus on clear messaging and customer adoption. You will develop training, documentation, and enablement assets for engineers, dealers, and customers, ensuring consistent branding and communication.

You will collaborate with product, sales, and support to translate complex autonomy capabilities into tangible value, while scaling content production through AI tools and best practices.

Qualifications

• Owned launch, content, and enablement in a single role at a startup or startup-stage company.
• Strong written and verbal communication; able to write a clear one-pager or a detailed training guide.
• Comfortable working directly with engineers and PMs to understand what's being built and why it matters.

Responsibilities

• Own the release launch playbook for major features, vOS releases, and compatibility updates; coordinate messaging, internal alignment, and customer-facing announcements.
• Develop and maintain a repeatable launch process to ensure every release has a coordinated communication plan.
• Write and deliver product release communications for existing customers (email, in-app, changelog).
• Develop comprehensive customer training programs for autonomy system installation and best practices for field operations.
• Create onboarding materials that accelerate customer adoption and reduce time-to-first autonomous field operation.
• Produce user documentation, video tutorials, and reference guides to empower self-service support.
• Travel to customer and dealer locations for hands-on installation and training.
• Plan virtual and in-person training sessions for customers, dealers, and internal teams.
• Create sales enablement artifacts: one-pagers, battle cards, demo scripts to assist closers.
• Partner with sales to capture learnings from the field and ensure product messaging is consistent across surfaces.
• Translate complex technical capabilities into clear, differentiated value propositions for operators and enterprise buyers.
• Use AI tools to scale content production without sacrificing quality.

Skills

Content marketing

Product marketing

Technical writing

AI tooling

Education

Bachelor's degree in marketing/communications/business

Tools

HubSpot

Intercom

Loom

Figma

Job description

Sabanto is seeking a Product Marketing/Content Lead to own end-to-end launches for major features, with a focus on clear messaging and customer adoption. You will develop training, documentation, and enablement assets for engineers, dealers, and customers, ensuring consistent branding and communication.

You will collaborate with product, sales, and support to translate complex autonomy capabilities into tangible value, while scaling content production through AI tools and best practices.