Product Marketing Manager

Isupark; Ames (IA); On-site; USD 70,000 - 110,000; Full time

Job summary

Sabanto is seeking a Product Marketing/Content Lead to own end-to-end launches for major features, with a focus on clear messaging and customer adoption. You will develop training, documentation, and enablement assets for engineers, dealers, and customers, ensuring consistent branding and communication.

You will collaborate with product, sales, and support to translate complex autonomy capabilities into tangible value, while scaling content production through AI tools and best practices.

Qualifications

• Owned launch, content, and enablement in a single role at a startup or startup-stage company.
• Strong written and verbal communication; able to write a clear one-pager or a detailed training guide.
• Comfortable working directly with engineers and PMs to understand what's being built and why it matters.

Responsibilities

• Own the release launch playbook for major features, vOS releases, and compatibility updates; coordinate messaging, internal alignment, and customer-facing announcements.
• Develop and maintain a repeatable launch process to ensure every release has a coordinated communication plan.
• Write and deliver product release communications for existing customers (email, in-app, changelog).
• Develop comprehensive customer training programs for autonomy system installation and best practices for field operations.
• Create onboarding materials that accelerate customer adoption and reduce time-to-first autonomous field operation.
• Produce user documentation, video tutorials, and reference guides to empower self-service support.
• Travel to customer and dealer locations for hands-on installation and training.
• Plan virtual and in-person training sessions for customers, dealers, and internal teams.
• Create sales enablement artifacts: one-pagers, battle cards, demo scripts to assist closers.
• Partner with sales to capture learnings from the field and ensure product messaging is consistent across surfaces.
• Translate complex technical capabilities into clear, differentiated value propositions for operators and enterprise buyers.
• Use AI tools to scale content production without sacrificing quality.

Skills

Content marketing

Product marketing

Technical writing

AI tooling

Education

Bachelor's degree in marketing/communications/business

Tools

HubSpot

Intercom

Loom

Figma

Job description

Own the release launch playbook for every major feature, vOS release, and compatibility update - from messaging to internal alignment to customer-facing announcement

Develop and maintain a repeatable launch process so no release goes to market without a coordinated communication plan

Write and deliver product release communications for existing customers (email, in-app, changelog)

Customer Training & Onboarding

Develop and maintain comprehensive customer training programs for autonomy system installation, Mission Control (web and mobile), and best practices for sod and row-crop field operations.

Create onboarding materials that accelerate customer adoption and reduce time-to-first autonomous field operation.

Produce user documentation, video tutorials, and reference guides that empower customers with self-service resources and reduce support requests.

Travel to customer and dealer locations to deliver hands-on, one-on-one product installation, onboarding, and operational training.

Plan and deliver virtual and in-person training sessions for customers, dealers, and internal teams covering product operation, best practices, new features, and the value of Sabanto's autonomy solutions.

Produce the materials that help our sales team, Field Application Engineers (FAEs), and dealers close and support customers: one-pagers, competitive comparisons, demo scripts, and battle cards (quick-reference competitive cheat sheets for sales reps)

Partner with sales and support to capture and systematize learnings from the field

Ensure product documentation is accurate, current, and accessible to the people who need it

Maintain consistent product messaging across all customer-facing surfaces, aligned with the Marketing team's brand voice

Translate complex technical capabilities into clear, differentiated value propositions for operators, dealers, and enterprise buyers

Use AI tools to scale content production without sacrificing quality

QUALIFICATIONS

• Has owned launch, content, and enablement simultaneously in a single role before - at a startup or startup-stage company


• Strong written and verbal communication skills; able to write a clear one-pager or a detailed training guide with equal facility


• Comfortable working directly with engineers and PMs to understand what's being built and why it matters


• Industrial, field operations, or enterprise SaaS background preferred - someone who can walk up to a farmer or a dealer and hold a real conversation


• Demonstrated use of AI tools (e.g., ChatGPT, Copilot, Claude) to accelerate content and documentation workflows


• Bachelor's degree in marketing, communications, business, or a related field - or equivalent demonstrated experience


• Legal authorization to work in the United States is required; we are not able to sponsor work visas at this time

DESIRED EXPERIENCE

• 3-5 years in product marketing, content marketing, technical marketing, or a closely related role


• Experience developing technical publications for precision ag products


• End-to-end product launch experience: you've written the announcement, built the enablement kit, and measured adoption


• Sales enablement artifacts you're proud of: competitive battle cards, demo scripts, one-pagers that actually get used


• Customer education or documentation programs (LMS, help centers, video - format is less important than the outcome)


• Experience in agriculture, construction, industrial equipment, or field operations software is a strong plus


• Familiarity with tools like HubSpot, Intercom, Loom, Figma, or similar GTM and content tooling