AgTech Product Marketing Lead for Autonomous Farming

Sabanto Inc.; Ames (IA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Unlimited vacation

401k, medical, dental

Impactful work

Job summary

Sabanto is seeking a Product Marketing Manager to bridge the gap between what we build and how the world perceives it. You will own the launch process, create training materials, and enable our sales team, dealers, and customers to realize value from every release.

You’ll report to the VP of Product and help ensure messaging aligns with the product reality. This role blends strategy, writing, education, and hands-on launch operations at startup pace.

Qualifications

• Has owned launch, content, and enablement simultaneously in a single role before — at a startup or startup-stage company.
• Strong written and verbal communication skills; able to write a clear one-pager or a detailed training guide with equal facility.
• Comfortable working directly with engineers and PMs to understand what's being built and why it matters.
• Industrial, field operations, or enterprise SaaS background preferred — someone who can walk up to a farmer or a dealer and hold a real conversation.
• Demonstrated use of AI tools (e.g., ChatGPT, Copilot, Claude) to accelerate content and documentation workflows.
• Bachelor's degree in marketing, communications, business, or related field — or equivalent demonstrated experience.
• Legal authorization to work in the United States is required; we are not able to sponsor work visas at this time

Responsibilities

• Own the release launch playbook for major features, vOS releases, and compatibility updates — from messaging to internal alignment to customer-facing announcements.
• Develop and maintain a repeatable launch process so no release goes to market without a coordinated communication plan.
• Write and deliver product release communications for existing customers (email, in-app, changelog).
• Develop and maintain comprehensive customer training programs for autonomy system installation, Mission Control (web and mobile), and best practices for sod and row-crop field operations.
• Create onboarding materials that accelerate customer adoption and reduce time-to-first autonomous field operation.
• Produce user documentation, video tutorials, and reference guides that empower customers with self-service resources and reduce support requests.
• Travel to customer and dealer locations to deliver hands-on, one-on-one product installation, onboarding, and operational training.
• Plan and deliver virtual and in-person training sessions for customers, dealers, and internal teams covering product operation, best practices, new features, and the value of Sabanto's autonomy solutions.

Skills

Launch ownership

Content development

Customer training

AI tools usage

Communication skills

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

HubSpot

Intercom

Loom

Figma

Job description

Sabanto is seeking a Product Marketing Manager to bridge the gap between what we build and how the world perceives it. You will own the launch process, create training materials, and enable our sales team, dealers, and customers to realize value from every release.

You’ll report to the VP of Product and help ensure messaging aligns with the product reality. This role blends strategy, writing, education, and hands-on launch operations at startup pace.