AgriTech Product Marketing Lead: Launch & Enablement

Sabanto; Ames (IA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited Vacation

401k

Medical

Dental

Job summary

Sabanto is seeking a Product Marketing Manager to bridge product, customers, and sales. You will own launches, write compelling release communications, and develop training materials for customers, dealers, and field engineers.

The role emphasizes strategic thinking, clear storytelling, and hands-on enablement across the Sabanto autonomy platform and ecosystem. You will collaborate with product, engineering, and sales to translate complex capabilities into differentiated value propositions for

Qualifications

• Owned product marketing, content, and enablement in a startup or early-stage company.
• Strong written and verbal communication with ability to deliver clear one-pagers and training guides.
• Collaborates with engineers and PMs to translate product work into market-ready messaging.
• Experience developing technical publications for field operations or precision agriculture is a plus.
• Familiarity with AI tools to accelerate content and documentation workflows.
• Bachelor’s degree in marketing or related field, or equivalent demonstrated experience.
• Legal authority to work in the United States; visa sponsorship is not available.

Responsibilities

• Own product launch playbooks for major features and releases, including messaging and customer-facing announcements.
• Develop repeatable launch processes and training materials for customers, dealers, and field teams.
• Create customer onboarding, training programs, and self-serve documentation to drive adoption.
• Produce sales enablement assets: one-pagers, battle cards, demos, and competitive comparisons.
• Maintain consistent product storytelling across channels, aligned with brand voice.

Skills

Product Marketing

Content Marketing

Launch Experience

Cross-functional Collaboration

AI Tools

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Intercom

Loom

Figma

Job description

Sabanto is seeking a Product Marketing Manager to bridge product, customers, and sales. You will own launches, write compelling release communications, and develop training materials for customers, dealers, and field engineers.

The role emphasizes strategic thinking, clear storytelling, and hands-on enablement across the Sabanto autonomy platform and ecosystem. You will collaborate with product, engineering, and sales to translate complex capabilities into differentiated value propositions for