Product Growth Lead: Data-Driven Strategy & Experiments

Meta; Tallahassee (FL); On-site; USD 134,000 - 189,000; Full time

Job summary

Meta is seeking a Growth Analyst to lead growth strategy across major product areas and drive cross-team alignment. You will support long-term growth through data analysis, ideation, and experiments to optimize experiences across Facebook, Instagram, WhatsApp and Oculus.

You will analyze user behavior trends to influence strategy, identify high-impact opportunities, and partner with engineers, designers, PMs, and data scientists to execute experiments from design to launch.

Qualifications

• 4+ years in analytics or product role
• 4+ years in analytics and SQL
• 4+ years solving analytical problems with quantitative approaches, understanding ecosystems, user behaviors & long-term product trends, and leading data-driven projects from definition to execution, including defining metrics, experiment design, and communicating actionable insights
• Proven to effectively collaborate across variety of technical and non-technical functions to drive towards common product goals
• Experience working with and influencing multi disciplinary product teams consisting but not limited to software engineers, designers, product managers and data scientists
• Proficiency in quantitative analysis geared towards drawing actionable insights from complex datasets
• Experience performing exploratory analysis with minimal direction to answer ambiguous open ended questions
• Experimentation experience to design multivariate tests, synthesize test results and build frameworks to make data-informed launch decisions
• Product ideation skills to apply growth tactics broadly to different product areas and think through detailed elements of a product experience
• Experience working on a product or service used by a wide-range of communities

Responsibilities

• Lead growth strategy across a large product area and drive cross-team alignment
• Drive long term growth of Meta Inc products through data analysis, product ideation, and experimentation to optimize product experiences
• Understand trends in user behavior and product usage to influence growth strategy
• Identify opportunities to drive growth and prioritize them to maximize long-term growth
• Execute on projects by working closely with engineering and other members of product teams to land impact on product goals. Lead experimentation from designing tests to analyzing results that lead to launch decisions

Skills

SQL proficiency

Data analysis

Experiment design

Cross-functional collaboration

Product growth

Quantitative analysis

Exploratory analysis

AI tools integration

Communication across teams

Tools

A/B testing tools

Analytics platforms

Data querying languages

Job description

Meta is seeking a Growth Analyst to lead growth strategy across major product areas and drive cross-team alignment. You will support long-term growth through data analysis, ideation, and experiments to optimize experiences across Facebook, Instagram, WhatsApp and Oculus.

You will analyze user behavior trends to influence strategy, identify high-impact opportunities, and partner with engineers, designers, PMs, and data scientists to execute experiments from design to launch.