Product Growth Lead: Data-Driven Strategy & Experiments

Meta; Oklahoma City (OK); On-site; USD 134,000 - 189,000; Full time

Job summary

Meta is seeking a Growth Analytics Leader to drive growth across major product areas with a focus on data-driven insights, experimentation, and cross-functional collaboration. You will influence product directions for apps used by billions and work with engineers, designers, PMs and data scientists to land measurable outcomes.

The role emphasizes long-term growth, user behavior analysis, and the application of growth tactics across diverse communities.

Qualifications

• Bachelor's degree in a directly related field, or equivalent practical experience.
• 4+ years of experience in analytical or product roles.
• 4+ years of experience with SQL and data querying.
• 4+ years solving analytical problems using quantitative approaches, understanding ecosystems, user behaviors & long-term product trends, and leading data-driven projects from definition to execution, including defining metrics, experiment design, and communicating actionable insights
• Proven ability to collaborate across variety of technical and non-technical functions to drive towards common product goals
• Experience working with and influencing multi disciplinary product teams consisting but not limited to software engineers, designers, product managers and data scientists
• Proficiency in quantitative analysis geared towards drawing actionable insights from complex datasets
• Experience performing exploratory analysis with minimal direction to answer ambiguous open ended questions
• Experimentation experience to design multivariate tests, synthesize test results and build frameworks to make data-informed launch decisions
• Product ideation skills to apply growth tactics broadly to different product areas and think through detailed elements of a product experience
• Experience working on a product or service used by a wide-range of communities

Responsibilities

• Lead growth strategy across a large product area and align cross-team effort
• Drive long term growth of Meta Inc products through data analysis, product ideation, and experimentation to optimize product experiences
• Understand trends in user behavior and product usage to influence growth strategy
• Identify opportunities to drive growth and prioritize them to maximize long-term growth
• Execute on projects by working closely with engineering and other members of product teams to land impact on product goals. Lead experimentation from designing tests to analyzing results that lead to launch decisions

Skills

Analytical thinking

Cross-functional collaboration

Experimentation

Product ideation

Growth strategy

Data-driven decision making

Education

Bachelor's degree in a directly related field

Tools

SQL

Job description

Meta is seeking a Growth Analytics Leader to drive growth across major product areas with a focus on data-driven insights, experimentation, and cross-functional collaboration. You will influence product directions for apps used by billions and work with engineers, designers, PMs and data scientists to land measurable outcomes.

The role emphasizes long-term growth, user behavior analysis, and the application of growth tactics across diverse communities.