Product Growth Lead: Data-Driven Experimentation

Meta; Baton Rouge (LA); On-site; USD 134,000 - 189,000; Full time

Job summary

Meta is seeking a Growth Analyst to lead end-to-end growth initiatives for products like Facebook, Instagram, WhatsApp, and Oculus. The role is embedded within product teams and blends data analysis, ideation, and cross-functional collaboration to drive measurable impact.

You will own growth strategies, design experiments from concept to launch, and translate user behavior trends into product improvements that scale across communities worldwide.

Qualifications

• 4+ years in analytics or product roles.
• 4+ years with SQL and data querying.
• Experience solving analytical problems with quantitative approaches.
• Ability to collaborate across technical and non-technical teams.
• Experience with multi-disciplinary product teams (engineers, designers, PMs, data scientists).

Responsibilities

• Lead growth strategy across a large product area and drive cross-team alignment.
• Drive long-term growth through data analysis, ideation, and experimentation to optimize product experiences.
• Understand trends in user behavior and product usage to influence growth strategy.
• Identify opportunities to drive growth and prioritize them for long-term impact.
• Execute projects with engineering and product teams; design tests and analyze results for launch decisions.

Skills

SQL

Data analysis

Experiment design

Cross-functional collaboration

Product ideation

Tools

AI tools

Job description

Meta is seeking a Growth Analyst to lead end-to-end growth initiatives for products like Facebook, Instagram, WhatsApp, and Oculus. The role is embedded within product teams and blends data analysis, ideation, and cross-functional collaboration to drive measurable impact.

You will own growth strategies, design experiments from concept to launch, and translate user behavior trends into product improvements that scale across communities worldwide.