Product & Growth Lead — AI SaaS Launch Expert

Digital; Sunnyvale (CA); On-site; USD 170,000 - 250,000; Full time

Job summary

Digital, an AI SaaS startup, is seeking a hands-on Product & Growth Lead to drive launch and growth of an AI-powered SaaS product for SMBs. You will own go-to-market strategy, user acquisition and 0→1 growth with direct impact on adoption and revenue.

You will work closely with founders, product and engineering to shape positioning, launch strategy, and growth experiments. This is an execution-focused role with high ownership.

Qualifications

• Experience launching 0→1 products in startups or early-stage companies.
• Track record of growth, activation, or revenue outcomes.
• Hands-on GTM, launches, and growth execution.
• Able to operate across product, marketing and growth.

Responsibilities

• Own end-to-end go-to-market strategy for new product launches.
• Drive 0→1 product growth from positioning to scaling acquisition.
• Design and run growth experiments across onboarding, activation, and retention.
• Define ICP, positioning, and messaging from user insights.
• Lead Product Hunt launches and community-driven growth initiatives.
• Build and optimize conversion funnels including landing pages and pricing.
• Conduct user interviews to translate insights into product strategies.
• Create product-facing content, demos, use cases, launch assets.
• Collaborate with product and engineering to iterate on features and UX.
• Manage external partners as needed.

Skills

0→1 product growth

GTM strategy

A/B testing & experimentation

Cross-functional collaboration

AI/SaaS familiarity

Job description

Digital, an AI SaaS startup, is seeking a hands-on Product & Growth Lead to drive launch and growth of an AI-powered SaaS product for SMBs. You will own go-to-market strategy, user acquisition and 0→1 growth with direct impact on adoption and revenue.

You will work closely with founders, product and engineering to shape positioning, launch strategy, and growth experiments. This is an execution-focused role with high ownership.