Growth Lead (AI / SaaS)

Digital; San Francisco (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

A technology company seeks a Growth Lead to drive the launch and growth of an AI-powered SaaS product targeting SMBs. In this pivotal role, you'll own the go-to-market strategy and user acquisition, executing growth initiatives that have a direct impact on user adoption and revenue. The ideal candidate will have proven experience in startup environments, a strong track record in driving growth outcomes, and hands-on experience with product launches. Join this fast-paced team in San Francisco and make a significant impact.

Qualifications

• Proven experience working on 0→1 products in startup or early‑stage environments.
• Strong track record of driving user growth, activation, or revenue outcomes.
• Hands-on experience with GTM strategy, product launches, and growth execution.

Responsibilities

• Own end-to-end go-to-market strategy for new product launches.
• Drive 0→1 product growth, from early positioning to scaling acquisition.
• Design and execute growth experiments across onboarding, activation, and retention.

Skills

User growth

Go-to-market strategy

Growth execution

A/B testing

Strong communication skills

Job description

An AI SaaS Client is looking for a hands‑on Growth Lead to drive the launch and growth of an AI‑powered SaaS product targeting SMBs. This is a highly execution‑focused role where you’ll own the go‑to‑market strategy, user acquisition, and product growth from 0→1.

You’ll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.

Responsibilities

• Own end-to-end go-to-market strategy for new product launches
• Drive 0→1 product growth, from early positioning to scaling acquisition
• Design and execute growth experiments across onboarding, activation, and retention
• Define ICP, positioning, and messaging based on user insights and market signals
• Lead Product Hunt launches and other community‑driven growth initiatives
• Build and optimize conversion funnels (landing pages, onboarding flows, pricing)
• Conduct user interviews and translate insights into product and growth strategies
• Create product-facing content, including demos, use cases, and launch assets
• Collaborate closely with product and engineering to iterate quickly on features and UX
• Manage external partners (agencies, creators, or growth channels) as needed

Requirements

• Proven experience working on 0→1 products in startup or early‑stage environments
• Strong track record of driving user growth, activation, or revenue outcomes
• Hands‑on experience with GTM strategy, product launches, and growth execution
• Ability to operate across product, marketing, and growth (hybrid mindset)
• Experience running experiments (A/B testing, onboarding optimization, funnel improvements)
• Comfortable working in a fast‑paced, ambiguous environment with high ownership
• Strong communication skills — able to translate product value into clear messaging
• Experience with AI, SaaS, or developer tools is a plus