Product & Growth Lead

Digital; Sunnyvale (CA); On-site; USD 170,000 - 250,000; Full time

Job summary

Digital, an AI SaaS startup, is seeking a hands-on Product & Growth Lead to drive launch and growth of an AI-powered SaaS product for SMBs. You will own go-to-market strategy, user acquisition and 0→1 growth with direct impact on adoption and revenue.

You will work closely with founders, product and engineering to shape positioning, launch strategy, and growth experiments. This is an execution-focused role with high ownership.

Qualifications

• Experience launching 0→1 products in startups or early-stage companies.
• Track record of growth, activation, or revenue outcomes.
• Hands-on GTM, launches, and growth execution.
• Able to operate across product, marketing and growth.

Responsibilities

• Own end-to-end go-to-market strategy for new product launches.
• Drive 0→1 product growth from positioning to scaling acquisition.
• Design and run growth experiments across onboarding, activation, and retention.
• Define ICP, positioning, and messaging from user insights.
• Lead Product Hunt launches and community-driven growth initiatives.
• Build and optimize conversion funnels including landing pages and pricing.
• Conduct user interviews to translate insights into product strategies.
• Create product-facing content, demos, use cases, launch assets.
• Collaborate with product and engineering to iterate on features and UX.
• Manage external partners as needed.

Skills

0→1 product growth

GTM strategy

A/B testing & experimentation

Cross-functional collaboration

AI/SaaS familiarity

Job description

An AI SaaS Client is looking for a hands-on Product & Growth Lead to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you’ll own the go-to-market strategy, user acquisition, and product growth from 0→1.

You’ll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.

Responsibilities

• Own end-to-end go-to-market strategy for new product launches
• Drive 0→1 product growth, from early positioning to scaling acquisition
• Design and execute growth experiments across onboarding, activation, and retention
• Define ICP, positioning, and messaging based on user insights and market signals
• Lead Product Hunt launches and other community-driven growth initiatives
• Build and optimize conversion funnels (landing pages, onboarding flows, pricing)
• Conduct user interviews and translate insights into product and growth strategies
• Create product-facing content, including demos, use cases, and launch assets
• Collaborate closely with product and engineering to iterate quickly on features and UX
• Manage external partners (agencies, creators, or growth channels) as needed

Requirements

• Proven experience working on 0→1 products in startup or early-stage environments
• Strong track record of driving user growth, activation, or revenue outcomes
• Hands-on experience with GTM strategy, product launches, and growth execution
• Ability to operate across product, marketing, and growth (hybrid mindset)
• Experience running experiments (A/B testing, onboarding optimization, funnel improvements)
• Comfortable working in a fast-paced, ambiguous environment with high ownership
• Strong communication skills — able to translate product value into clear messaging
• Experience with AI, SaaS, or developer tools is a plus