Growth Lead: AI Consumer Acquisition & Product Launch

Digital; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Hire Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to bring a new AI-powered consumer product to market in the US. You will own top-of-funnel strategy across paid, organic, influencer, and launch channels, collaborating with the Head of Growth and product teams to drive growth among everyday American consumers.

This role requires a startup mindset, rapid experimentation, and a strong ability to translate data into actionable growth strategies.

Qualifications

• Proven experience launching or scaling a 0→1 B2C, consumer app, marketplace, subscription, or self-serve product.

Responsibilities

• Own 0→1 product launch ownership for a new AI consumer product.
• Build and execute US go-to-market strategy across channels.
• Scale paid and organic growth channels (Meta, Google, TikTok, YouTube, Reddit).
• Improve conversion and funnel performance from click to paid activation.

Skills

0→1 product launch

acquisition strategy

growth marketing

analytics

independent work

Job description

Hire Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to bring a new AI-powered consumer product to market in the US. You will own top-of-funnel strategy across paid, organic, influencer, and launch channels, collaborating with the Head of Growth and product teams to drive growth among everyday American consumers.

This role requires a startup mindset, rapid experimentation, and a strong ability to translate data into actionable growth strategies.