Product Go-To-Market Enablement Analyst

Academy Sports + Outdoors; Katy (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Academy Sports + Outdoors is seeking a product enablement professional to move new product capabilities from development into strong business adoption. You’ll connect Product, QA, and Operations to ensure clear value, with ready-to-use playbooks and training materials for launch readiness.

You will lead go-to-market planning across teams, translate capabilities into actionable processes, and monitor adoption to drive future improvements in a fast-paced retail tech environment.

Qualifications

• Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or related field, or equivalent experience.
• 3+ years of experience in Product Management, Product Operations, Business Operations, Product Enablement, Program Management, QA, UAT, or a related role.
• Experience leading cross-functional product launches in an Agile environment.
• Strong understanding of the software development lifecycle and Agile methodologies.
• Exceptional communication, presentation, and stakeholder management skills.
• Demonstrated ability to translate technical capabilities into business value.
• Background developing business process documentation, enablement materials, and operational playbooks.
• Strong analytical and problem-solving skills with a customer-first mindset.
• Background supporting digital commerce, omnichannel, marketing, retail, or customer-facing digital products, including customer journey mapping and business process optimization, preferred.
• Background in product launch planning, organizational change management, and cross-functional partnership with Product Management, Engineering, QA, and Business Operations teams, preferred.
• A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed.

Responsibilities

• Move new product capabilities from development into confident business adoption.
• Lead go-to-market readiness planning and execution, align features with customer value and business objectives.
• Coordinate preparation across operational and customer-facing teams.
• Demonstrate realistic end-to-end workflows, capture stakeholder feedback, translate capabilities into business processes.
• Create playbooks, FAQs, user guides, and other enablement materials.
• After release, monitor adoption and launch effectiveness, identify barriers and enhancement opportunities.
• Recommend improvements that strengthen future launch and enablement practices.

Skills

Strategy & Execution

Process Improvement

Program Management

Quality Assurance

Change Integration

Education

Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or related field

Job description

Academy Sports + Outdoors is seeking a product enablement professional to move new product capabilities from development into strong business adoption. You’ll connect Product, QA, and Operations to ensure clear value, with ready-to-use playbooks and training materials for launch readiness.

You will lead go-to-market planning across teams, translate capabilities into actionable processes, and monitor adoption to drive future improvements in a fast-paced retail tech environment.