Product & Application Specialist

Balluff,-Inc.; Reading (Berks County); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Training opportunities

Job summary

Balluff Inc. seeks a Product and Application Specialist to partner with customers, sales personnel, and integrators to solve automation challenges and support Balluff’s system-level products.

You will deliver demonstrations, train customers, and develop BOMs and diagrams to illustrate integration of Balluff solutions. Travel and field-based work are required as you build relationships with regional integrators.

Qualifications

• Bachelor's degree in Engineering or related technical field preferred.
• 2–3 years in field sales support, application engineering or technical marketing.
• Experience integrating automated control systems and industrial automation products.

Responsibilities

• Identify, qualify, and close system-level product opportunities with Sales and integrators.
• Deliver technical sales presentations, demonstrations, and customer training.
• Develop system-level product BOMs and technical diagrams; compare competitors.
• Design demonstration units for product launches and customer engagements.
• Provide post-sales troubleshooting and technical support.

Skills

Technical sales experience

Presentation skills

Project management

Customer engagement

Problem solving

Education

Bachelor's degree in Engineering or related technical field

Tools

PLC software

Job description

Welcome to Balluff Inc.!Balluff is a global leader in sensor technology and industrial automation. Our mission is to drive smart manufacturing forward while creating a workplace where innovation and people thrive. Join a team that values precision, quality, and continuous improvement.Position SummaryThe Product and Application Specialist partners with customers, Sales personnel, and system integrators to solve automation challenges and support the successful application of Balluff's system-level products and technologies. This role combines technical problem-solving, customer engagement, and hands-on application support to help drive business growth while developing expertise in advanced industrial automation solutions.What You’ll DoCollaborate with Balluff Sales personnel to identify, qualify, and close system-level product opportunities and paid technical services.Provide technical sales presentations, demonstrations, and training to customers and Balluff personnel.Build expertise in Balluff system-level products and help customers understand how Balluff solutions can improve their operations.Support the development of system-level product BOMs and technical diagrams while assisting with competitive product comparisons.Develop an understanding of customer project methodologies and identify how Balluff solutions can support their applications.Assist with developing PLC-related software, technical notes, step-by-step guides, and training materials that simplify product integration.Design and fabricate demonstration units to support new product launches and customer engagements.Provide post-sales troubleshooting support and assist customers with technical concerns.Develop knowledge of competitive products and technologies and communicate relevant findings internally.Collaborate with Balluff teams globally to share strategies, initiatives, and technical successes.Utilize CRM and other internal systems to support customer engagement, technical documentation, and project activities.Develop and maintain relationships with regional and national system integrators.Work Environment & Physical RequirementsField-based position requiring residence within the geographic area bounded by Philadelphia, PA; Allentown, PA; Harrisburg, PA; and Baltimore, MD.Position requires travel throughout the assigned territory, typically 30-40%, including approximately 10-20% overnight travel.Work is performed in office, remote, customer, and industrial environments.Visits to customer facilities may require working in industrial environments and wearing appropriate personal protective equipment (PPE), including hearing, eye, and foot protection.Why Join Balluff?Competitive payHealth, dental, vision, and life insurance401(k) with company matchPaid time off and holidaysOpportunities for training, development, and advancementBalluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.What You BringBachelor's degree in Engineering, Automation, Engineering Technology, or a related technical field preferred.2-3 years of experience in field sales support, application engineering, technical marketing, or related customer-facing technical functions.3-5 years of experience integrating automated control systems, industrial automation products, or related technologies.Experience with automation product architecture, software and hardware integration, embedded systems, and troubleshooting methodologies.Industrial-sector experience with PLCs and networking required; RFID, machine vision, or coding experience preferred.Enjoys working directly with customers to solve technical challenges and support successful automation projects.Strong written, verbal, and presentation skills.Ability to explain technical concepts and solutions to a wide range of audiences, from engineers and technicians to sales teams and customers.Strong problem-solving skills with a proactive, self-motivated approach to work.Ability to manage multiple projects and priorities in a dynamic, customer-focused environment.Project management experience preferred.