Private Equity Marketing Lead

Rippling; San Francisco (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

Rippling is expanding its Channel Marketing Team with a dedicated Private Equity focus. The Marketing Lead will translate Rippling’s platform into a PE-focused marketing engine, owning strategy, messaging, and enablement for the PE audience across portfolio companies and partnerships.

You will build from scratch, serving as a one-person marketing team with autonomy, shaping the long-term PE channel plan in close collaboration with GTM leadership and cross-functional partners.

Qualifications

• 8+ years of B2B SaaS marketing experience.
• Built channel/partner marketing programs from scratch.
• Full-stack marketing across demand gen, product marketing, content, and field marketing.

Responsibilities

• Own the Private Equity channel marketing strategy.
• Lead Product Marketing for the PE channel.
• Build Content & Thought Leadership from scratch.
• Design and execute Demand Generation.
• Activate Field Marketing.
• Drive cross-functional alignment.

Skills

Channel marketing leadership

ABM/PE targeting

Full-stack marketing

Executive storytelling

Cross-functional collaboration

Data-driven decision making

Analytical mindset

Ambiguity tolerance

Job description

Rippling is expanding its Channel Marketing Team with a dedicated Private Equity focus. The Marketing Lead will translate Rippling’s platform into a PE-focused marketing engine, owning strategy, messaging, and enablement for the PE audience across portfolio companies and partnerships.

You will build from scratch, serving as a one-person marketing team with autonomy, shaping the long-term PE channel plan in close collaboration with GTM leadership and cross-functional partners.