Private Equity Channel Marketing Lead

Rippling; San Francisco (CA); Sur place; USD 180 000 - 230 000; Plein temps

Avantages offerts par ce poste

Salary + equity

Résumé du poste

Rippling, based in San Francisco, seeks a Marketing Lead for its Private Equity channel to build a scalable marketing engine for PE firms and portfolio companies. You will own the full marketing stack—product marketing, demand generation, content, ABM, and field—operating as a one-person marketing team with strategic ownership.

You will collaborate with GTM leadership, the PE Partnerships Manager, and cross-functional teams to shape Rippling's long-term PE channel strategy, write the playbook,

Qualifications

• 8+ years of B2B SaaS marketing experience across multiple disciplines.
• Proven ability to build channel/partner marketing programs from scratch.
• Full-stack marketing fluency: demand gen, product marketing, content, and field marketing.
• Strong ABM foundation with targets and account-based programs.
• Ability to translate platform value into executive-level narratives.
• Collaborative operator who aligns with sales, partnerships, and leadership.

Responsabilités

• Own the Private Equity channel marketing strategy, roadmaps, and budget priorities.
• Lead Product Marketing for the PE channel, including positioning, decks, briefs, and assets.
• Build content and thought leadership for the PE journey and partnerships.
• Design and execute Demand Generation with ABM, segmentation, and funnel metrics.
• Activate Field Marketing to events, dinners, conferences, and portfolio forums.
• Drive cross-functional alignment across PE marketing, Sales, RevOps, and Partnerships.

Connaissances

B2B SaaS marketing

Channel marketing

ABM

Demand generation

Product marketing

Content marketing

Field marketing

Analytics / OKRs

Description du poste

Rippling, based in San Francisco, seeks a Marketing Lead for its Private Equity channel to build a scalable marketing engine for PE firms and portfolio companies. You will own the full marketing stack—product marketing, demand generation, content, ABM, and field—operating as a one-person marketing team with strategic ownership.

You will collaborate with GTM leadership, the PE Partnerships Manager, and cross-functional teams to shape Rippling's long-term PE channel strategy, write the playbook,