Principal Product Marketing Manager

Adobe; San Jose (CA); On-site; USD 141,000 - 250,000; Full time

Job summary

An established industry player is seeking a strategic Principal Product Marketing Manager to drive the go-to-market strategy for Frame.io’s integration with Adobe Workfront. This high-impact role involves connecting customer needs with product strategy, collaborating with sales teams, and positioning Frame.io as a key component of Adobe’s content supply chain. The ideal candidate will have over 8 years of experience in product marketing, particularly in SaaS or marketing workflow solutions. If you are passionate about empowering organizations to manage and deliver creative work, this opportunity is perfect for you.

Qualifications

• 8+ years of product marketing or enterprise GTM experience, preferably in SaaS.
• Strong understanding of enterprise content workflows and marketing operations.

Responsibilities

• Own GTM strategy for Frame.io’s integration with Adobe Workfront.
• Collaborate with sales teams to embed Frame.io into enterprise deals.

Skills

Product Marketing

Enterprise GTM Experience

SaaS Solutions

Marketing Operations

Cross-Functional Collaboration

Storytelling

Tools

Adobe Workfront

Creative Cloud

Experience Cloud

Job description

Join to apply for the Principal Product Marketing Manager role at Adobe.

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We’re looking for a strategic and expert Principal Product Marketing Manager to own the go-to-market strategy for Frame.io’s integration with Adobe Workfront and the broader Adobe content supply chain.

This high-impact role focuses on driving enterprise adoption and making Frame.io a core part of how leading organizations manage and deliver creative work. You will connect customer needs with product strategy, work closely with account teams, and position Frame.io as a key component of Adobe’s content supply chain solutions.

What you'll do

1. Own GTM for Workfront Integration: Define messaging, positioning, packaging, offer, and launch plans. Position Frame.io within the broader content supply chain narrative.
2. Drive Customer-Led Strategy: Partner with customers to gather insights, test solutions, and lead beta programs. Validate approaches and ensure scalability.
3. Support Strategic Accounts: Collaborate with top account sales teams to embed Frame.io into deals, partner with enterprise architects, and align with Creative Cloud and Experience Cloud teams.
4. Enable Sales Teams: Develop sales tools, customer decks, and training programs to empower Adobe teams and partners.
5. Collaborate Across Teams: Work with Product, Engineering, GTM, Sales, Enablement, Enterprise Architects, and Customer Success teams for alignment and execution.
6. Lead with Influence: Provide clarity and direction in a matrixed organization, aligning teams with different goals around a common vision.

What you need to succeed

• 8+ years of product marketing, solution marketing, or enterprise GTM experience—preferably in SaaS, MarTech, or creative/marketing workflow solutions.
• Strong understanding of enterprise content workflows and marketing operations; familiarity with Adobe stack (Workfront, Creative Cloud, Experience Cloud) is a plus.
• Experience supporting enterprise sales teams—building tools, delivering training, influencing deal strategies.
• Proven success in driving enterprise GTM motions and partnering with account teams and technical sales functions.
• Experience leading customer feedback, beta programs, and co-creating solutions with enterprise clients.
• Exceptional cross-functional influence skills, managing complex, matrixed environments with clarity and empathy.
• Excellent storytelling and communication skills, simplifying complex solutions to highlight customer value.
• Experience in startups and large organizations, with ability to move fast and scale.
• Deep ownership, critical thinking, and customer focus.

Our compensation for this role in the U.S. ranges from $141,200 to $249,700 annually, depending on location, experience, and skills. Additional incentives may include long-term equity awards. Specific salary details will be shared during the hiring process.

State-specific notices and legal disclosures are included, emphasizing Adobe’s commitment to equal opportunity and accessibility.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services, IT Services and Consulting, Software Development