Principal Product Marketing Manager

Adobe Systems GmbH; San Francisco (CA); On-site; USD 141,000 - 250,000; Full time

Job summary

An established industry player is seeking a Principal Product Marketing Manager to spearhead the go-to-market strategy for its Creative Cloud offerings. This high-impact role involves crafting compelling messaging and positioning, conducting in-depth customer research, and leading cross-functional teams to drive significant business growth. The ideal candidate will possess exceptional marketing skills, a strong understanding of enterprise buyer dynamics, and a proven track record of influencing product strategy. Join a dynamic team where your insights will shape the future of marketing solutions for top-tier clients.

Qualifications

• 10+ years in B2B product marketing, particularly in SaaS.
• Proven success in driving GTM strategies for enterprise customers.

Responsibilities

• Lead the go-to-market strategy for Creative Cloud products.
• Conduct customer research to inform business strategy.
• Drive cross-functional initiatives for business growth.

Skills

B2B product marketing

Enterprise go-to-market strategy

Customer and market research

Storytelling and communication

Analytical skills

Cross-functional leadership

Education

BA/BS degree

MBA or equivalent experience

Tools

Creative Cloud solutions

Job description

JOB LEVEL

P50

EMPLOYEE ROLE

Individual Contributor

The Opportunity

We’re looking for a strategic and seasoned Principal Product Marketing Manager to lead the business and go-to-market strategy for Creative Cloud across our Corporate and Enterprise segments. You will shape how we bring products to market, influence enterprise product strategy, and ensure we are solving critical problems for the world’s leading companies.

This is a high visibility and high-impact role. By bringing to bear keen business intuition and partnering with cross-functional teams, you will develop strategies to evolve the business and ensure we hit in-quarter and in-year business targets. This role requires exceptional product marketing skills, a proven understanding of business strategy, and cross-functional leadership to deliver results.

What You Will Do

• Own Creative Cloud Business and Go-To-Market Strategy. Craft messaging, positioning, packaging, offer and launch plans for our Corporate and Enterprise segments to drive adoption and revenue growth.

• Deeply Understand Customers. Lead customer and market research to inform business strategy, guide product roadmaps, validate approaches, and champion the voice of the customer.

• Drive Business Impact. Identify and advocate for change across the entire customer journey from discovery and acquisition to retention and renewal. Spearhead cross-functional initiatives that deliver non-linear business growth.

• Develop Marketing Strategy. Drive ABM strategies in partnership with B2B marketing teams, to drive awareness, generate demand, and accelerate deal cycles.

• Enables Sales and Support Strategic Accounts. Define sales plays, deliver sales training, and support VP and C-level customer engagements to drive deal progression and closure.

• Build Analyst Relations: Engage with analysts to enhance credibility, iterate on messaging, and garner strategic insights

• Lead With Influence: Act as a change agent to bring clarity and direction in a highly matrixed organization across product, marketing, GTM, Sales, Enablement and Customer Success. Align teams with different goals and strong opinions around a common vision.

• Communicate Effectively. Regularly engage with VP and C-level leadership to deliver insights (e.g. Quarterly Business Reviews), drive recommendations, and guide investment.

What You Will Need to Succeed

• BA/BS degree preferred OR 10+ years of B2B product marketing, enterprise go-to-market, or related strategic marketing role—preferably in creative or marketing SaaS.

• Demonstrated experience owning and driving success with GTM strategy and execution for enterprise-level customer segments

• Deep understanding of enterprise buyer personas, sales cycles, and buying committees.

• Excellent storytelling, writing and communication skills – able to distill complex ideas into powerful, relevant sales and customer-facing messaging, as well as present at field marketing events.

• Track record of influencing product roadmap based on customer/market insights, and data-driven analysis.

• Strong analytical approach with experience measuring and optimizing GTM impact through data.

• Exceptional cross-functional leadership, and ability to drive complex initiatives in matrixed environments, with sales, marketing and product.

• Familiarity with Creative Cloud solutions and experience engaging analyst firms a plus.

• MBA or equivalent experience a plus.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $141,200 -- $249,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

May 09 2025 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

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