Principal Product Manager, AI-Driven Communications

Expedia; San Jose (CA); On-site; USD 242,000 - 339,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Principal Product Manager for Communications & Intelligence to lead data-driven customer communications across email, push, SMS and other channels. You will own the strategy, collaborate with Product, Engineering, Data Science, Marketing, Analytics, Legal, and Privacy teams, and shape outcomes across the CRM portfolio.

The role emphasizes data signals, personalization, experimentation, and responsible AI/ML, with a focus on cross-team alignment and measurable business

Qualifications

• 12+ years of product management experience, or 10+ with a Master’s degree.
• Experience in CRM, customer engagement, marketing technology, or communications products.
• Strong understanding of customer data, personalization, experimentation, attribution, and privacy/consent frameworks.
• Technical fluency across APIs, data models, ML/AI concepts, and platform architecture.

Responsibilities

• Define the product vision and roadmap for communications intelligence — audience insights, personalization models, channel/send-time optimization, and performance measurement.
• Drive the evolution of customer data signals into inputs for journey orchestration and targeting.
• Partner with Data Science and Engineering to build and scale models for personalization and channel decisioning.
• Own the measurement and experimentation framework for communications effectiveness.
• Drive responsible use of AI/ML in communications, balancing automation and trust.
• Act as escalation point for data quality, identity, consent, and model performance tradeoffs.
• Align senior stakeholders around priorities, risks, and measurable outcomes.
• Mentor other Product Managers on data-informed product craft and analytical rigor.

Skills

CRM experience

AI/ML concepts

Data modeling

APIs

Stakeholder mgmt

SQL

Education

Bachelor's degree in a relevant field

Master's degree in a related field

Tools

Python

SQL

ML frameworks

APIs

Job description

Expedia Group is seeking a Principal Product Manager for Communications & Intelligence to lead data-driven customer communications across email, push, SMS and other channels. You will own the strategy, collaborate with Product, Engineering, Data Science, Marketing, Analytics, Legal, and Privacy teams, and shape outcomes across the CRM portfolio.

The role emphasizes data signals, personalization, experimentation, and responsible AI/ML, with a focus on cross-team alignment and measurable business