Director, CRM & Communications Product Strategy

Expedia, Inc.; Seattle, Northern (WA, KY); Hybrid; USD 224,000 - 314,000; Full time

Job summary

Expedia Group is seeking a Director of Product Management to lead CRM and customer communications strategy, roadmaps, and team development for multiple channels, including email, push, SMS, and in-product messages. You will partner with engineering, data, legal, privacy, and operations to deliver compliant, personalized experiences that drive engagement and business outcomes.

This is a Seattle-based role with potential cross-functional collaboration across platforms. You will evaluate build vs.

Qualifications

• 10+ years of product management with a Master's, 12+ with a Bachelor's, or equivalent experience.
• Significant product management experience leading multiple products, platforms, or interconnected capabilities within CRM, customer engagement, marketing technology, communications, data, or related technical domain.
• Experience managing, developing, and scaling product teams with goals, decision rights, operating rhythms, and career development plans.
• Experience owning product strategy and execution across a multi-product or platform scope with prioritization, delivery, adoption, and measurable outcomes.
• Strong technical fluency across APIs, data models, integrations, identity, platform architecture, customer data, personalization, journey orchestration, experimentation, analytics, and privacy.
• Experience with Salesforce Marketing Cloud/Data Cloud, or comparable platforms, plus familiarity with AI-driven systems and applying AI/ML concepts to products.

Responsibilities

• Define and execute the product vision, strategy, roadmap, and investment priorities for CRM and customer communications across channels.
• Lead the evolution of data, marketing automation, messaging, personalization, journey orchestration, experimentation, and analytics capabilities.
• Partner with Engineering and Data teams to improve audience activation, identity, consent, preferences, suppression, data quality, measurement, APIs, integrations, data models, and platform architecture.
• Establish scalable product discovery, intake, prioritization, requirements, delivery, adoption, and operating practices for speed, quality, reliability, compliance, and customer experience.
• Evaluate build, buy, and configure decisions across Salesforce and comparable platforms while aligning stakeholders on priorities, risks, and outcomes.
• Lead, coach, and develop a high-performing product team while integrating AI/ML-enabled solutions to improve engagement and team effectiveness.

Skills

CRM product management

Multi-product strategy

Data-driven decision making

AI/ML in product

Leadership of product teams

APIs & data modeling

Platform architecture

Education

Master's degree

Bachelor's degree

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Job description

Expedia Group is seeking a Director of Product Management to lead CRM and customer communications strategy, roadmaps, and team development for multiple channels, including email, push, SMS, and in-product messages. You will partner with engineering, data, legal, privacy, and operations to deliver compliant, personalized experiences that drive engagement and business outcomes.

This is a Seattle-based role with potential cross-functional collaboration across platforms. You will evaluate build vs.