Principal PMM: SMB Growth & Strategy Leader

Intuit, Inc.; United States; On-site; USD 205,000 - 278,000; Full time

Job summary

Intuit, Inc. is seeking a Principal Product Marketing Manager for the QuickBooks Small Business Marketing Team. This role leads the strategic direction for Simple Start, Essentials, and Plus, shaping bets to win and aligning with product teams across the business.

You will partner with product, marketing, and executive stakeholders to dive deep into workflows, build evidence-based roadmaps, and drive long-range bets using market and customer insights, including AI tooling integration.

Qualifications

• BA/BS required, MBA preferred, or equivalent work experience.
• 12+ years in product marketing or related roles with multi-year strategy ownership; SMB SaaS experience preferred.
• Demonstrated depth in workflow or capability analysis: map product to customer jobs with evidence.
• Proven ability to define long-range strategic bets using market intel and customer insights.

Responsibilities

• Define the multi-year strategy for core QuickBooks products (Simple Start, Essentials, Plus).
• Shape the top-level roadmap by partnering with product leadership across teams.
• Drive cross-functional alignment between product, marketing, and executives.
• Build the business case for future state of core QuickBooks and present to senior stakeholders.
• Set the bar for customer experience and Foundations agenda.

Skills

Strategic thinking

Executive communication

Stakeholder management

Industry knowledge

Product marketing

Roadmap collaboration

AI tooling

Education

BA/BS required

MBA preferred

Tools

Market intelligence tools

Product management tools

Job description

Intuit, Inc. is seeking a Principal Product Marketing Manager for the QuickBooks Small Business Marketing Team. This role leads the strategic direction for Simple Start, Essentials, and Plus, shaping bets to win and aligning with product teams across the business.

You will partner with product, marketing, and executive stakeholders to dive deep into workflows, build evidence-based roadmaps, and drive long-range bets using market and customer insights, including AI tooling integration.