Principal PMM: Mid‑Market Strategy & Growth

Intuit, Inc.; Atlanta (GA); On-site; USD 191,000 - 278,000; Full time

Job summary

Intuit, Inc. is seeking a Principal Product Marketing Leader to define the future of QuickBooks Advanced within the Emerging Mid-Market Marketing team.

This strategic role will translate market, product, and customer insight into durable long-term strategy and collaborate with product, GTM, and executives to commit to that vision. The ideal candidate will own multi-year bets, shape roadmaps, and drive cross-functional alignment to win in the mid-market.

Qualifications

• 12+ years of experience in product marketing, product strategy, or management consulting.
• Mid-market SaaS experience strongly preferred.
• Proven ability to define and defend long-range strategic bets using market intelligence and customer insight.
• Experience working with product management teams.
• Demonstrated track record influencing stakeholders across a complex, matrixed organization.
• Exceptional communication and storytelling skills, with comfort presenting at executive business reviews.
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow.

Responsibilities

• Partner with product to define Advanced's multi-year strategy and bets.
• Sharpen who we win and why by evolving the ideal customer and value proposition.
• Shape the strategic roadmap by prioritizing bets that matter for long-term position.
• Drive cross-functional alignment between product, sales, and executives.
• Build a business case for future state and present to senior audiences.
• Enable the field to sell the vision by translating strategy into a compelling narrative.

Skills

Product marketing

Product strategy

Management consulting

Cross-functional leadership

Executive communication

AI tools

Education

BA/BS or MBA

Job description

Intuit, Inc. is seeking a Principal Product Marketing Leader to define the future of QuickBooks Advanced within the Emerging Mid-Market Marketing team.

This strategic role will translate market, product, and customer insight into durable long-term strategy and collaborate with product, GTM, and executives to commit to that vision. The ideal candidate will own multi-year bets, shape roadmaps, and drive cross-functional alignment to win in the mid-market.