Lead AI Innovation PMM — Tier-1 Launch & Narrative

Iterable; Boston (MA); Hybrid; USD 172,000 - 230,000; Full time

Benefits offered by this job

Paid parental leave

Competitive salaries

401(k) plan

Medical insurance

Flexible PTO

Monthly wellness allowance

Professional development allowance

Paid sabbatical

Job summary

Iterable is seeking a Principal Product Marketing Manager to lead the AI Innovation narrative and drive flagship product launches. In this pivotal role, you will be responsible for crafting narrative-driven messaging that connects AI with tangible customer value.

With 8-10 years of B2B SaaS product marketing experience, the ideal candidate will possess deep knowledge of AI and exceptional storytelling abilities.

Qualifications

• 8-10+ years in product marketing at a B2B SaaS company.
• Experience marketing an AI-native or agentic product.
• Exceptional storytelling with a track record of successful launches.
• Deep understanding of AI models, agentic systems, and data architecture.
• A creative approach to using AI tools in messaging and content.

Responsibilities

• Own the AI and Orchestration Innovation narrative for Iterable.
• Drive Tier 1 launches and establish category leadership.
• Translate technical understanding of AI into customer value.
• Conduct ongoing research into AI market trends.
• Drive customer adoption of AI capabilities.

Skills

Product marketing

AI narrative crafting

Market research

Customer success

Storytelling

Executive presence

Job description

Iterable is seeking a Principal Product Marketing Manager to lead the AI Innovation narrative and drive flagship product launches. In this pivotal role, you will be responsible for crafting narrative-driven messaging that connects AI with tangible customer value.

With 8-10 years of B2B SaaS product marketing experience, the ideal candidate will possess deep knowledge of AI and exceptional storytelling abilities.