Principal PMM: AI & Orchestration Innovation

Iterable

Atlanta (GA)

Remote

USD 172,000 - 230,000

Full time

10 days ago

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Benefits offered by this job

Paid parental leave

Competitive salary

Equity

401(k) plan

Medical insurance

Dental insurance

Vision insurance

Life insurance

Community Impact Days

Fertility & Adoption Assistance

Paid Sabbatical

Flexible PTO

Wellness allowance

Professional Development allowance

Pre-tax commuter benefits

Complete laptop workstation

Job summary

Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands. As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins.

You'll drive Iterable's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press

Qualifications

8-10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases.
Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences.
Exceptional storytelling: a track record of shaping the strategic 'why' behind a launch and translating it into messaging that sells.
Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives.
A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development.
Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight.

Responsibilities

Own the AI Narrative: Define and evolve Iterable's overarching AI point of view linking capabilities into a coherent AI story.
Craft Messaging: Write Tier 1 launch messaging and ensure assets ladder back to the launch narrative.
Market Intelligence: Research AI market trends, competitive positioning, and customer needs to sharpen the AI POV.
Adoption & Customer Success: Drive adoption and expansion of AI capabilities through lifecycle messaging and enablement.
Partnership: Collaborate with product marketing, CS, and marketing teams on reference stories and proof points.