Principal PMM: AI-First SEO/AEO Strategy

Lever, Inc.; Bellevue (WA); On-site; USD 140,000 - 158,000; Full time

Job summary

Siteimprove is seeking a Principal Product Marketing Manager to own SEO and AEO positioning, messaging, and GTM strategy, shaping the company’s leadership in AI-driven search. You will partner with GTM teams to translate domain expertise into compelling narratives and revenue-driving programs.

Ideal candidates have 8–12+ years in product marketing, deep SEO/AEO knowledge, and hands-on AI experience. MBA preferred, with strong cross-functional collaboration across Product, Sales, Marketing, and

Qualifications

• 8–12+ years in product marketing, SEO/AEO, or related domain.
• Bachelor’s degree required; MBA preferred.
• Deep domain expertise in SEO/AEO and AI-enabled strategies.

Responsibilities

• Define clear positioning for SEO and AEO and align GTM messaging.
• Lead quarterly launches for new SEO/AEO capabilities and drive revenue.
• Develop thought leadership and influence via events and analyst engagement.
• Enable sales with assets and compelling value narratives for SEO + AEO.
• Embed AI-first thinking and influence product roadmap with market insights.

Skills

SEO

AEO

GTM strategy

Messaging & positioning

AI / Generative AI

Cross-functional collaboration

storytelling

Education

Bachelor’s degree

MBA or equivalent

Tools

Prompt engineering

Embeddings & retrieval

Job description

Siteimprove is seeking a Principal Product Marketing Manager to own SEO and AEO positioning, messaging, and GTM strategy, shaping the company’s leadership in AI-driven search. You will partner with GTM teams to translate domain expertise into compelling narratives and revenue-driving programs.

Ideal candidates have 8–12+ years in product marketing, deep SEO/AEO knowledge, and hands-on AI experience. MBA preferred, with strong cross-functional collaboration across Product, Sales, Marketing, and