Product Principal: AI-Driven Marketing Platform

PMG; New York, Northern (NY, KY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Annual Bonus

Healthcare

Retirement & Pension Plans

Parental Leave

Commuter Benefits

AI Enterprise License

Professional Development

Generous Time Off

Job summary

PMG is hiring a Product Principal to shape and drive Alli, PMG’s marketing intelligence platform. You will own the product strategy, align with Creative and Media teams, and partner with Engineering, Sales, and customers to realize market success.

You’ll lead AI-driven features, scale go-to-market, and oversee end-to-end product lifecycles across regions, while mentoring teams and ensuring intuitive user experiences.

Qualifications

• 7+ years in advertising/creative agency or product-focused tech role
• 7+ years with customer data or martech/digital ad platforms
• Experience presenting to large audiences (internal & external) with Keynote/PowerPoint
• Passion for understanding users and behavior
• Experience with LLMs and prompt engineering and/or data science modeling
• End-to-end product lifecycle management
• Self-motivated and quick learner

Responsibilities

• Shape long-term vision of Alli platform features
• Lead AI/data-driven tooling for marketing performance
• Own strategic roadmap and cross-team alignment
• Establish partnerships with industry leaders to advance AI capabilities
• Define go-to-market strategies for Alli Marketplace
• Oversee multiple product lifecycles from ideation to launch
• Drive cross-functional collaboration between engineering, users, and stakeholders
• Champion UI/UX and data-informed iteration

Skills

Strategic thinking

Cross-functional collaboration

Data-driven product decisions

AI & LLM familiarity

Presentation skills

Education

Bachelor’s Degree or equivalent work experience

Tools

Keynote/PowerPoint

Pendo/Mixpanel/GA Analytics

Job description

PMG is hiring a Product Principal to shape and drive Alli, PMG’s marketing intelligence platform. You will own the product strategy, align with Creative and Media teams, and partner with Engineering, Sales, and customers to realize market success.

You’ll lead AI-driven features, scale go-to-market, and oversee end-to-end product lifecycles across regions, while mentoring teams and ensuring intuitive user experiences.