[GLOBAL/INT] [MARKETING] Principal Marketing Analyst (all genders)

HelloFresh; Berlin (NH); On-site; USD 103,000 - 148,000; Full time

Benefits offered by this job

Pension scheme

Berlin relocation support

Hybrid work model

HelloFresh box discounts

Annual learning budget

German language learning budget

HelloFresh Academy

Mental health support

Transportation perks

Headspace access

Spill platform access

Sabbatical leave

Job summary

HelloFresh in Berlin seeks a Principal Marketing Analyst to lead the CRM analytics strategy, bridge data ecosystems, and craft measurable roadmaps. You will own measurement frameworks, build scalable dashboards, and mentor analysts while collaborating with Marketing and Growth to optimize churn, lifecycle and ROI.

Bring 7+ years in analytics, strong SQL/BigQuery, Python, and data visualization skills. This role emphasizes storytelling to executives and driving global budget decisions through

Qualifications

• 7+ years of experience in Customer/Marketing Analytics, including retention metrics, A/B testing and analytics for fast-paced B2C or subscription businesses.
• Strong SQL and data modeling skills with deep experience in BigQuery and large datasets.
• Proficiency in Python and Excel for analysis, automation, and reporting, plus familiarity with AI tools (e.g., ChatGPT, Claude, Copilot).
• Experience with data visualization tools (Tableau/Looker/Google Data Studio) and presenting clear insights to non-technical stakeholders.
• Solid statistical skills: regression, clustering, time series, and turning ambiguous problems into decisions.
• Collaborative mindset and a focus on solving engagement/retention challenges through data.
• Ability to scope, prioritize and deliver impactful analytics solutions with rigor and speed.
• Excellent communication skills to defend data-driven recommendations at executive level

Responsibilities

• Partner with Marketing and Growth leadership to define KPI trees and measurement frameworks for global reactivation efforts.
• Architect advanced analytics solutions using BigQuery, GA4, and behavioral datasets to uncover churn patterns.
• Design and analyze rigorous A/B tests and lift studies to ground marketing strategies in ROI.
• Lead integration of AI and automation to build scalable, self-service reporting assets.
• Develop automated reporting and dashboards to democratize data access.
• Advocate for technical excellence by standardizing data schemas and mentoring analysts in SQL/Python.
• Translate complex statistics into executive narratives influencing strategy and budgets.
• Work with cross-functional teams to analyze customer lifecycle data and provide actionable recommendations

Skills

CRM analytics

SQL

Python

A/B testing

Data storytelling

Data visualization

Executive communication

Lifecycle analytics

Tools

BigQuery

Tableau

Looker

Google Data Studio

Excel

Job description

About the role: What's in the Box

As Principal Marketing Analyst (all genders) you will serve as the primary strategic architect for the Global Reactivations function, moving beyond tactical execution to own the technical roadmap and measurement frameworks that drive high-level business strategy. You will bridge the gap between complex data ecosystems and executive decision-making, acting as a force who scales the impact of the entire analytics domain. Your expertise in CRM Analytics, combined with a knack for storytelling through data, will directly influence the ability to reduce churn impact and optimize our channels along with marketing spend.

What you’ll do: The Recipe

• Partner with Marketing and Growth leadership to define KPI trees and measurement frameworks that align global reactivation efforts with long-term business goals.
• Architect advanced analytics solutions using BigQuery, GA4, and behavioral datasets to uncover deep insights into churn patterns and lifecycle optimization.
• Design and analyze rigorous A/B tests and incremental lift studies to ensure global marketing strategies are rooted in statistical truth and clear ROI.
• Lead the integration of AI and automation tools to build scalable, self-service reporting assets that democratize data access across the organization.
• Develop automated reporting and dashboards that democratize data access and enable self-service analytics.
• Advocate for technical excellence by standardizing data schemas and mentoring junior analysts in SQL/Python best practices and peer review.
• Translate complex statistical concepts into persuasive, executive-level narratives that influence strategic decision-making and global budget allocations.
• Work with wider teams to analyse and provide recommendations based on customer lifecycle data.

What you’ll bring: The Ingredients

• 7+ years of experience in Customer/Marketing Analytics, including customer retention metrics, A/B testing, and analytics in fast-paced B2C or subscription-based businesses.
• Advanced SQL & BigQuery expertise, including complex query writing, optimization, data modeling, and analysis of large-scale datasets.
• Strong Python and Excel skills for data analysis, automation, and reporting (e.g., pandas, numpy, advanced formulas, pivot tables, dashboards) and ideally familarity with AI tools like ChatGPT, Claude, Copilot, etc.
• Proficiency in data visualization tools such as Tableau, Looker, or Google Data Studio, with experience presenting clear, actionable insights
• Solid statistical and analytical capabilities, including regression, clustering, time series analysis, and the ability to turn ambiguous problems into structured, results-driven recommendations.
• Collaborative, business-focused mindset and enthusiasm for solving customer engagement and retention challenges through data.
• Ability to independently scope, prioritize, and deliver impactful solutions while balancing analytical rigor with speed.
• Strong communication skills, with the ability to clearly explain technical concepts to executives, defend data-driven recommendations, mentor and support others.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What we offer: The Toppings

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!