Senior Marketing Analytics Architect (Hybrid)

HelloFresh; Berlin (NH); Hybrid; USD 103,000 - 154,000; Full time

Benefits offered by this job

Pension scheme

Berlin relocation support

Hybrid working model

HelloFresh box discounts

Office meals

Learning & development budget

German language learning budget

HelloFresh Academy

Mental health support

Transportation perks

Headspace access

Spill access

Sabbatical leave

Job summary

HelloFresh is seeking a Staff Marketing Analyst to own the global reactivation analytics roadmap, linking data ecosystems to executive decision-making. You will design KPI trees, architect analytics using BigQuery and GA4, and lead AI-driven self-service reporting to optimize churn and marketing ROI.

You will mentor analysts, standardize data schemas, and translate complex analyses into actionable executive narratives that drive budget decisions.

Qualifications

• 7+ years in Customer/Marketing Analytics with retention metrics and A/B testing.
• Advanced SQL and BigQuery with complex queries and data modeling.
• Strong Python and Excel for data analysis and automation.
• Proficiency in Tableau/Looker/Data Studio and presenting insights.
• Solid statistical capabilities: regression, clustering, time series analyses.
• Collaborative, business-focused mindset for customer engagement via data.
• Ability to scope, prioritize and deliver impactful solutions with speed.
• Excellent communication to explain technical concepts to executives.

Responsibilities

• Define KPI trees and measurement frameworks for global reactivation.
• Architect analytics solutions using BigQuery, GA4, and behavioral data.
• Design and analyze rigorous A/B tests to ensure ROI.
• Lead the integration of AI and automation tools for self-service reporting.
• Develop automated reporting and dashboards for self-service analytics.
• Advocate for standards by documenting data schemas and mentoring analysts.
• Translate statistical concepts into executive narratives influencing budgets.
• Collaborate with teams to analyze customer lifecycle data and provide recommendations.

Skills

SQL

BigQuery

Python

Tableau

Looker

Data Studio

AB testing

Storytelling

Communication

AI tools familiarity

Tools

GA4

BigQuery

Job description

HelloFresh is seeking a Staff Marketing Analyst to own the global reactivation analytics roadmap, linking data ecosystems to executive decision-making. You will design KPI trees, architect analytics using BigQuery and GA4, and lead AI-driven self-service reporting to optimize churn and marketing ROI.

You will mentor analysts, standardize data schemas, and translate complex analyses into actionable executive narratives that drive budget decisions.