Principal Market Development

Cricket Wireless LLC.; Dallas (TX); On-site; USD 158,000 - 237,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Disability Benefits

Life Insurance

Job summary

AT&T in Dallas, Texas is seeking a Principal Market Development professional to identify new business opportunities, conduct market research, and develop strategic alliances. This role drives growth across products, services, and verticals with national and market level initiatives.

Requires 7+ years of related experience and a Bachelor’s degree. The position emphasizes cross-functional collaboration, program leadership, and compliance.

Qualifications

• Bachelor’s degree required or desired.
• 7+ years of related experience.
• Certification is required in some areas.

Responsibilities

• Develop and implement short- and long-term growth strategies for market expansion.
• Lead design, implementation, and analysis of strategic initiatives and programs at national and market levels.
• Establish and manage strategic partnerships and alliances, negotiating engagement terms to drive revenue.
• Conduct market research and provide data analytics to inform strategy and improve program effectiveness.
• Ensure regulatory compliance and collaborate with cross-functional teams to drive results.

Education

Bachelor's degree

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Overall Purpose:

Identify and capitalize on new business opportunities by conducting market research, creating strategic alliances and partnership programs, and developing strategies for expanding distribution and driving growth.

Key Roles and Responsibilities:

• Strategic Planning and Execution: Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals.
• Program and Project Management: Lead the design, implementation, and analysis of strategic initiatives and programs, including the launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
• Partnership and Alliance Management: Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
• Market Research and Analysis: Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis and market trends.
• Compliance and Collaboration: Ensure compliance with regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and innovation.

Job Contribution:

An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs/implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.

Supervisor: No Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.

Our Principal Market Development jobs earn between $158,200.00 - $237,400.00 USD Annual.

Benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $158,200.00 - $237,400.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world.