Lead Market Development

Cricket Wireless LLC.; Brookhaven (GA); On-site; USD 128,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Paid Time Off and holidays

Tuition reimbursement

Job summary

AT&T seeks an experienced Lead Market Development professional to identify and capitalize on new business opportunities through market research, strategic alliances, and pricing strategies across national and regional markets.

You will develop and execute growth plans, manage partnerships, and lead cross‑functional initiatives with marketing, operations, and engineering teams, contributing to revenue growth and market expansion.

Qualifications

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Responsibilities

• Develop and execute comprehensive short and long-term strategies to drive market growth.
• Develop pricing offers tailored to local market conditions and needs.
• Lead the design, implementation, and analysis of strategic initiatives and programs.
• Establish, nurture, and manage strategic partnerships and alliances.
• Conduct thorough market research and provide detailed data analytics.
• Ensure compliance and collaborate with cross-functional teams to drive results.

Skills

Strategic planning

Partnership management

Pricing strategy

Market development

Market research

Education

Bachelor’s degree (BS/BA) desired

Certification may be required in some areas

Job description

Overall Purpose: Identify and capitalize on new business opportunities by conducting market research, creating strategic alliances and partnership programs, and developing pricing offer strategies for expanding distribution and driving growth.

Key Roles and Responsibilities:

• Strategic Planning and Execution: Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals.
• Regional and Market Pricing Strategy: Develop pricing offers and build business cases tailored to local market conditions, customer needs and competitive intensity.
• Program and Project Management: Lead the design, implementation, and analysis of strategic initiatives and programs, including the launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
• Partnership and Alliance Management: Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
• Market Research and Analysis: Conduct thorough market research and provide detailed data analytics to inform strategic decision‑making, optimize market strategies, and improve program effectiveness, including competitive analysis and market trends.
• Compliance and Collaboration: Ensure compliance with regulations and collaborate cross‑functionally with marketing, operations, and technical teams to drive results and innovation.

Job Contribution:

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in‑depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long‑term plans impacting the organization, and frequently collaborates with senior leadership.

Education and Experience:

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information

Our Lead Market Development jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Benefits:

Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company‑designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Work Details:

Weekly Hours: 40 Time Type: Regular Location: Atlanta, Georgia, Dallas, Texas, El Segundo, California Salary Range: $128,400.00 - $215,800.00

Equal Opportunity & Diversity:

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit‑based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Company History:

We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world.