Principal, Lifecyle Marketing (Fully Remote)

CrowdRiff Inc.; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote work

Flexible hours

No-meeting Fridays

Summer Feel-Good Fridays

Job summary

CrowdRiff is seeking a Senior Lifecycle Marketing Leader to own end-to-end lifecycle programs for our B2B SaaS platform. You will design onboarding, adoption, expansion, and cross-sell journeys, and you will automate campaigns with AI while tracking activation and retention metrics.

You’ll tailor messages by market and customer tier, collaborate with product and sales, and drive growth across remote teams in a flexible, no-meeting Fridays environment. Remote role with strong autonomy.

Qualifications

• 8+ years of B2B SaaS marketing experience.
• 3+ years leading lifecycle or growth programs.
• Hands-on with HubSpot, Intercom, and segmentation.

Responsibilities

• Own end-to-end lifecycle marketing and always-on programs.
• Lead onboarding, adoption, expansion, and cross-sell programs.
• Automate with AI and report on activation and retention.
• Adapt messages by market and tier.

Skills

Lifecycle marketing

B2B SaaS marketing

Marketing automation

HubSpot

Intercom

Segmentation

Onboarding

Tools

HubSpot

Intercom

Job description

• Own end-to-end lifecycle marketing and always-on programs.
• Define cohorts, triggers, and scoring.

Do:

• Lead onboarding, adoption, expansion, and cross-sell programs.
• Automate with AI and report on activation and retention.
• Adapt messages by market and tier.

You:

• 8+ years B2B SaaS marketing, 3+ lifecycle/growth.
• Hands-on with HubSpot, Intercom, and segmentation.

Why:

• Remote, flexible hours, no-meeting Fridays, summer Feel-Good Fridays.

CrowdRiff

CrowdRiff empowers destination marketers to showcase their unique destinations through powerful visual storytelling solutions. Their quirky, diverse team works remotely with a focus on exploration, autonomy, and growth.