Principal Growth Marketing Manager - SEO/GEO

Seoulstart; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Datadog is seeking a senior Principal Growth Marketing Manager to lead organic growth through content and off-page strategy. You will define what content to create, where it lives, and how it drives discovery across traditional search engines and AI/LLM platforms.

You will partner with Website Experience, Product Marketing, and Engineering to drive measurable traffic and pipeline impact, while relying on the Web Experience team for technical SEO execution.

Qualifications

• Proven ability to create and execute content-led SEO/GEO strategies.
• Senior individual contributor with a track record of organic growth.
• Strong data-driven mindset and measurement discipline.

Responsibilities

• Own Datadog's content-led SEO/GEO strategy and related topics and formats.
• Identify high-impact content opportunities and prioritize execution.
• Partner with Website Experience, Product Marketing and Engineering for discovery and pipeline impact.

Skills

Content strategy

SEO

Data-driven decisions

Cross-functional collaboration

Growth marketing

Education

Bachelor's degree in Marketing or related field

Job description

Datadog is seeking a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off-page strategy. This role is centered on defining what content we create, where it lives, and how it drives discovery across both traditional search engines and emerging AI/LLM platforms. You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact, while relying on Web Experience for technical SEO execution. This is a senior individual contributor role for someone who wakes up thinking about content ecosystems, audience intent, and how to win in organic discovery at scale. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: • Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline • Identify and prioritize high-impact content...