Principal Growth Marketing Manager - SEO/GEO

Datadog, Inc.; New York (NY); Hybrid; USD 143,000 - 190,000; Full time

Benefits offered by this job

Benefits package

RSUs

Stock purchase plan

Career development

Mentorship program

Inclusive culture

Job summary

Datadog is seeking a strategic Principal Growth Marketing Manager – SEO/GEO to lead organic growth through content and off-page strategy. This senior individual contributor will define what content to create, where it lives, and how it drives discovery across traditional search and emergent AI platforms.

You will partner with Website Experience, Product Marketing, and Engineering to identify content opportunities and drive measurable traffic and pipeline impact while relying on Web Experience

Qualifications

• 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment.
• Proven track record growing organic traffic and visibility through content strategy.
• Analytical with large datasets; SQL skills are a plus.
• Hands-on with enterprise SEO tools such as Conductor and Profound.
• Experience marketing to developers, DevOps, IT operations, or security practitioners is preferred.

Responsibilities

• Own Datadog’s content-led SEO/GEO strategy, defining topics, formats, and ecosystems that drive growth.
• Identify and prioritize high-impact content opportunities and influence cross-functional teams.
• Map and optimize presence across the ecosystem of LLM-ingested content to improve AI-driven discoverability.
• Design and execute a comprehensive off-page strategy including link acquisition and digital PR.
• Partner with Website Experience to ensure content is surfaced, indexed, and performant.
• Create and contribute to high-impact content, setting quality and SEO performance standards.
• Evaluate emerging trends in search and AI to translate market shifts into opportunities.

Skills

SEO/Growth Marketing

Content strategy

Analytical mind

SQL

Tools

Conductor

Profound

Job description

Principal Growth Marketing Manager - SEO/GEO

New York, New York, USA; San Francisco, California, USA

Datadog is seeking a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off-page strategy. This role is centered on defining what content we create, where it lives, and how it drives discovery across both traditional search engines and emerging AI/LLM platforms. You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact, while relying on Web Experience for technical SEO execution. This is a senior individual contributor role for someone who wakes up thinking about content ecosystems, audience intent, and how to win in organic discovery at scale.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

• Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
• Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
• Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
• Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
• Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
• Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
• Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog

Who You Are:

• 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
• Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
• Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
• Hands‑on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
• Strong understanding and perspective of how traditional search is evolving
• Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits & Growth:

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

#LI-Hybrid

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is:

$143,000 — $190,000 USD

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram , LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form . This form is for accommodation requests only and cannot be used to inquire about the status of applications.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Datadog’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.