About the Role
This role delivers cutting-edge analytics services to stakeholders to enable fact-based decisions, and manages the generation of insights from multiple data sources to help understand consumer behaviour and related business performance and ultimately drive sales. Working within the Data team, it collaborates with colleagues to inform digital market strategy and provide the factual basis for future consumer experiences and related demand and site development. The role manages demand for insights and analytics, supports stakeholders in the eCom market, and helps ensure analytics results drive consumer experience, business impact, and market sales plans. It also contributes to the continuous development of the analytics practice in line with global frameworks and data governance, across focus areas that may include digital business performance, digital product performance, digital operational analytics, digital experience analytics, and digital analytics projects.
Key Responsibilities
- Deliver cutting-edge analytics services to stakeholders to enable fact-based decisions.
- Manage the generation of insights from multiple data sources to help understand consumer behaviour and related business performance and ultimately drive sales.
- Collaborate with the team to inform digital market strategy and provide the factual basis for future consumer experiences and related demand and site development.
- Contribute to the continuous development of the analytics practice in scope, including service portfolio evolution and alignment to global frameworks for assigned focus areas, such as Digital Business Performance analytics
- Digital Product Performance Insights
- Digital Operational Analytics (Forecasting, SLAs, Returns, Supply Chain, Trading & Data Governance)
- Digital Experience Analytics (.com and app)
- And Digital Analytics Projects.
- Manage demand for insights and analytics and conduct collection, tracking, mining, and analysis of data to generate fact-based insights from multiple data sources.
- Provide analytics services to stakeholders within the eCom market and help ensure analytics results drive consumer experience, business impact, and market sales plans.
- Support stakeholders in the area of responsibility in using digital analytics to define goals, select appropriate KPIs, monitor performance, and derive trends and opportunities.
- Provide actionable recommendations and calls for action based on gathered insights, and translate insights into engaging, actionable, and easy-to-digest presentations.
- Maintain a strong stakeholder network with a high level of trust that facilitates actionability of insights, implement data-driven decision processes, and co-initiate or refine reporting structures in alignment with Global Digital Analytics Frameworks and Data Governance.
- Help influence best practice guidance to other markets and stakeholders, and build internal and external networks to inform the Digital Analytics community on the latest trends and technological advances.
Required Experience & Qualifications
- Bachelor’s degree or foreign equivalent in Business, or a related field of study.
- Two (2) years of experience in Digital Analytics.
- Work experience must have included one (1) year of experience with management skills, including the ability to lead projects or work on several projects simultaneously.
- Experience in an eCommerce environment.
- Experience with BI, Financial, Merchandising processes, tools, and KPIs.
- Experience with analytics tools and disciplines (web, eCom, or mobile).
- Experience with SQL.
- Experience with visualization tools and techniques, including Power BI, Tableau, or Alteryx.
- Knowledge of MS Office, Adobe Analytics/Google Analytics, and App Analytics platforms.
- Experience with Smartsheet.
- Experience with market/consumer research tools, including Market360 or MRI Simmons.
- Travel domestically and internationally 10–20% of the time for meetings is required.
Workplace
- Job site: 5055 N. Greeley Avenue, Portland, OR 97217.
- May permit telecommuting from a home office within commuting distance to Portland, OR.
About the Company
adidas believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.