Pricing Strategy & BI Director — Drive Revenue Growth

92nd Street Young Men's and Young Women's Hebrew Associatio; Idaho; On-site; USD 135,000 - 150,000; Full time

Job summary

The Director of Pricing Strategy & Business Intelligence at 92NY is responsible for developing and executing an enterprise-wide pricing strategy that maximizes earned revenue, attendance, and customer lifetime value across all 92NY programming.

This role reports directly to the Senior Vice President, Marketing, Branding, and Digital Content, and combines strategic pricing, business intelligence, analytics, forecasting, and performance optimization to support data-driven decision-making

Qualifications

• Bachelor’s degree required or higher in a related field; Master’s degree preferred.
• 7–10+ years of experience in pricing strategy, BI, analytics, or revenue management.
• Experience in performing arts, cultural institutions or similar demand-driven industries is preferred.
• Strong analytical, forecasting, and financial modeling skills with ability to translate data into business recommendations.
• Experience with BI and visualization tools such as Power BI, Tableau, Looker or similar platforms.
• Advanced Excel skills; SQL and data visualization experience preferred.
• Familiarity with CRM, ticketing, marketing, and analytics platforms (e.g., Tessitura, Salesforce, Google Analytics).
• Excellent communication, presentation, project management, and cross-functional collaboration skills; ability to influence executive decisions.
• Demonstrated ability to lead cross-functional discussions and solutions.

Responsibilities

• Develop and execute enterprise-wide pricing strategies across classes, talks, performances, memberships, camps, and other earned revenue programs.
• Recommend pricing models, promotional strategies, and discount frameworks that maximize revenue, attendance, and customer value.
• Analyze sales trends, customer behavior, seasonality, demand, competitive pricing, and price elasticity to optimize pricing decisions.
• Build forecasting models for revenue, attendance, registrations, renewals, and customer acquisition to support planning and budgeting.
• Monitor sales performance, demand patterns, and inventory, recommending pricing and marketing adjustments to improve results.
• Identify growth opportunities through customer segmentation, predictive analytics, and lifetime value analysis while establishing KPIs.
• Partner with Marketing to measure campaign performance, optimize acquisition investments, and improve conversion rates.
• Develop executive dashboards and reporting that integrate CRM, ticketing, web analytics, marketing, and financial data.
• Ensure data integrity, reporting consistency, and automation across BI platforms.
• Support AI-driven analytics, predictive modeling, and continuous improvement initiatives that enhance organizational performance.
• Serve as the organization’s subject matter expert on pricing strategy and BI, presenting insights to executive leadership.
• Collaborate across departments to translate data into actionable strategies and foster data-informed decision-making.

Skills

Analytical thinking

Forecasting

Financial modeling

Education

Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics, or related field

Master’s degree preferred

Tools

Power BI

Tableau

Looker

Excel (Advanced)

SQL

Tessitura

Salesforce

Google Analytics

Job description

The Director of Pricing Strategy & Business Intelligence at 92NY is responsible for developing and executing an enterprise-wide pricing strategy that maximizes earned revenue, attendance, and customer lifetime value across all 92NY programming.

This role reports directly to the Senior Vice President, Marketing, Branding, and Digital Content, and combines strategic pricing, business intelligence, analytics, forecasting, and performance optimization to support data-driven decision-making