Sales-Manager, Flavored Malt Beverages/RTD Chains - Colorado & Wisconsin

Suntory Global Spirits; Denver (CO); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Annual bonus

401K match

Profit sharing

Medical and wellness benefits

Job summary

Suntory Global Spirits is seeking a strategic Commercial Leader to own and execute national and regional chain customer plans. You will translate centralized priorities into market actions, ensure distribution and activation standards, and partner with brand teams to drive consumer engagement and brand growth.

This role requires a track record in spirits or RTD categories, strong stakeholder management, and the ability to navigate a matrixed organization.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 5 years' experience in Spirits, Beer, RTD alcohol categories with understanding of route-to-market dynamics.
• Proven track record developing and executing commercial strategies that drive growth and market share.
• Strong experience working with customers, third-party distributors and managing senior-level trade relationships.
• Experience operating in a matrixed organization, managing internal and external stakeholders.
• Experience balancing strategic planning with hands-on execution in high-growth or entrepreneurial environments.

Responsibilities

• Execute Chain Customer Commercial Plans.
• Own annual customer business plans and translate centrally negotiated agreements into actionable market execution plans.
• Ensure authorized distribution, programming, and customer commitments are delivered across national and regional chain customers.
• Drive distribution and share growth across chain customers.
• Identify opportunities to improve brand performance and expand the brand footprint within existing customer relationships.
• Deliver in-outlet activation excellence across displays, cold box placements, shelf positioning, and facings.
• Monitor execution quality and address gaps to improve in-store visibility and performance.
• Collaborate with national and regional chain customers, wholesalers, FMB market leadership, and internal commercial teams.
• Resolve execution barriers and ensure customer commitments are implemented in market.
• Partner with Brand Teams to secure and execute consumer-facing programs with key customers.
• Deliver meaningful consumer engagement that strengthens brand awareness, trial, and pull at scale.
• Monitor customer performance against distribution, activation, share, volume, and financial objectives.

Skills

Leadership

Negotiation

Collaboration

Influence

Prioritization

Engagement

Orchestration

Education

Bachelor's degree

Advanced degree preferred

Job description

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Role Responsibilities

• Execute Chain Customer Commercial Plans
• Own annual customer business plans and translate centrally negotiated agreements and commercial priorities into actionable market execution plans.
• Ensure authorized distribution, programming, and customer commitments are consistently delivered across the assigned national and regional chain customer base.
• Drive Distribution and Share Growth
• Maximize authorized distribution and product availability across chain customers.
• Identify opportunities to improve brand performance, increase market share, and expand the brand footprint within existing customer relationships.
• Deliver In-Outlet Activation Excellence
• Ensure chain programming and execution standards are consistently achieved across displays, cold box placements, shelf positioning, and facings.
• Monitor execution quality and address gaps to improve in-store visibility and performance.
• Partner Across Customers, Wholesalers, and Internal Teams
• Collaborate with national and regional chain customers, wholesaler partners, FMB market leadership, and internal commercial teams.
• Resolve execution barriers and ensure customer commitments are successfully implemented in market.
• Drive Consumer Programming at Scale
• Partner with Brand Teams to secure and execute consumer-facing programs with key customers.
• Deliver meaningful consumer engagement that strengthens brand awareness, trial, and consumer pull at scale.
• Manage Performance and Financial Delivery
• Monitor customer performance against distribution, activation, share, volume, and financial objectives.
• Identify performance gaps and implement corrective actions to ensure delivery of customer and company commercial goals.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 5 years' experience in the Spirits, Beer, RTD alcohol categories, with understanding of its route-to-market dynamics.
• Demonstrated track record of developing and executing commercial strategies that drive growth and market share.
• Strong experience working with customers, third-party distributors and managing senior-level trade relationships.
• Experience operating in a matrixed organization, effectively managing internal and external stakeholders.
• Experience balancing strategic planning with hands-on execution in high-growth or entrepreneurial environments.
• Demonstratable Leadership Skills
• Engagement - dynamic individual with the ability to build trust quickly and communicate a strategy.
• Influence - ability to guide key stakeholders who potentially have competing agendas, focus on gaining alignment, not agreement.
• Negotiation - engaging in a dialogue designed to drive an outcome which satisfies various interests.
• Prioritization - effectively identifies and communicates high value opportunities
• Simplification - minimizes low value activities to maximize effectiveness and impact of their team.
• Collaboration - experience managing projects or initiatives across multiple functions.
• Orchestration - proven track record of coordinating a group of individuals around a shared ambition and holding them accountable for performance.

• The salary range for this role is $95,000- $125,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits.
• The salary range is commensurate with the candidate's location, experience, and skillset.
• The range will vary if outside of this location.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.