Premium Players Marketing Data Analyst

Agua Caliente Casinos; Palm Springs (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Agua Caliente Casinos in Palm Springs, CA seeks a Marketing Analytics professional to track, analyze and maintain marketing programs, offers and events for hosted and premium players.

Responsibilities include reinvestment reporting, player development analytics, promotions analysis, and maintaining marketing databases and dashboards. Strong SQL/Excel skills and a Bachelor’s degree are required for this role.

Qualifications

• Bachelor’s degree required; five years in Marketing Analytics, Casino Marketing, or Casino Finance.
• Database marketing experience required.
• Strong analytical and problem-solving skills.
• Must use SQL, Excel and Microsoft Office Suite products.
• Knowledge of Casino Operations database management and reporting/query languages.

Responsibilities

• Create and analyze ongoing reinvestment reporting for Marketing Efforts.
• Create and analyze reporting for Player Development programs for high end players.
• Create Pro Analysis for Promotions, Entertainment and Events.
• Create Analysis for ongoing Direct Mail, Promotions/Events, Entertainment and Email Offers.
• Responsible for maintaining database files on all aspects and activities of all direct marketing programs that enhance customer-loyalty, support strategic and tactical objectives that drive repeat business, increase brand recognition and recall, drive volume and increase revenue.
• Track and analyze direct marketing programs and prepare proformas and post analysis for promotions, tournaments and player recognition events for hosted and other premium players.
• Extract data and lists for marketing direct mail and promotional offers, with emphasis on hosted and other premium players.
• Create and Maintain Database Dashboards as needed for Marketing Programs.
• Coordinate with necessary external vendors and internal departments to ensure accuracy of Database.
• Maintain all customer list criterion and develop criteria for additional Marketing Programs.
• Maintain integrity of the database through data entry standardization and cleanliness programs. (Group one/Group One or similar products)
• Provide excellent guest service.
• Must comply with all applicable System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.

Skills

Analytical thinking

Problem-solving

Education

Bachelor’s Degree

Tools

SQL

Excel

Office Suite

Casino Operations DB Mgmt

Job description

Agua Caliente Casinos in Palm Springs, CA seeks a Marketing Analytics professional to track, analyze and maintain marketing programs, offers and events for hosted and premium players.

Responsibilities include reinvestment reporting, player development analytics, promotions analysis, and maintaining marketing databases and dashboards. Strong SQL/Excel skills and a Bachelor’s degree are required for this role.