Strategic Marketing Data Analyst

Twenty-Nine Palms Band of Mission Indians; Coachella (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

The Twenty-Nine Palms Band of Mission Indians is seeking a Marketing Database Analyst to support database marketing, direct mail/email operations, and analytics for campaigns, offers and events. The role involves maintaining the Player Tracking Database and producing actionable insights for marketing initiatives.

The candidate will work with SQL-based data sources and multiple systems to ensure data integrity and deliver timely reporting; strong analytical skills and attention to detail are

Qualifications

• Five (5) Years of Database Analysis Experience (Or Equivalent combination of Education/Experience)
• Bachelor’s degree from four-year college or university in math, computer science, business or a related field preferred.
• Extensive experience with Structured Query Language (SQL), Microsoft SQL Server, and all Microsoft Office Professional suite applications are required. Along with extensive usage of specifically Excel.
• Ability to interpret documents such as rules and regulations, instructions and procedure manuals.
• Ability to plan workload and manage multiple projects with competing priorities

Responsibilities

• Coordinates, reports and audits on direct mail and promotional set up to ensure accuracy.
• Develop detailed analytics for offer-based, event-based, and promotion-based casino marketing initiatives.
• Utilize, develop, and maintain the Player Tracking Database.
• Analyze data sources (SQL, relational and multi-dimensional databases) for campaigns and events.
• Develop data queries for extracting and communicating required information; ensure data integrity across sources.
• Review, monitor, report, and audit results from campaigns, events and promotions to determine performance, effectiveness, and revenue impact.
• Lead analysis to gather data, organize it into reports and provide conclusions.
• Be the subject matter expert for database marketing systems and assist with loading offers and promotional setup.
• Provide outstanding customer service to guests and team members; support data-driven decisions.
• Assist in pro and post campaign analysis to provide recommendations.
• Analyze profitability of customer database marketing programs and events.
• Conduct ad hoc cost/benefit and breakeven analyses.

Skills

Advanced analytical skills

Excellent communication skills

Strong attention to detail

Working with multiple data sources

Education

Bachelor’s degree in math, computer science, business or related field

High School Diploma or GED

Tools

SQL

MySQL

MS SQL Server

Konami-Synkros

Discoverer

QCI Campaign Manager

PowerKiosk Management System

Everi-Promotional Kiosk

Oracle

Job description

The Twenty-Nine Palms Band of Mission Indians is seeking a Marketing Database Analyst to support database marketing, direct mail/email operations, and analytics for campaigns, offers and events. The role involves maintaining the Player Tracking Database and producing actionable insights for marketing initiatives.

The candidate will work with SQL-based data sources and multiple systems to ensure data integrity and deliver timely reporting; strong analytical skills and attention to detail are