Pre-Opening Group Sales Lead | Boutique Hotel

ASH People LLC; Los Angeles (CA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Disability insurance

Life Insurance

Pet Insurance

401(k) with employer match

Paid time off

Sick leave

Ash Hotel discounts

F&B perks

Job summary

ASH Hotels is seeking a Senior Sales Manager for its Venice Beach property. You will own the group sales strategy from day one, shape how the hotel is positioned in the market, and build relationships with corporate and association clients to drive revenue.

You'll lead pre-opening sales infrastructure, establish templates, and work cross-functionally with F&B, Operations, and Revenue Management to ensure flawless events and outstanding guest experiences. LA market experience is a plus.

Qualifications

• 3–5 years in hotel group sales; independent or boutique property background a strong plus; familiarity with the LA/SoCal market is genuinely useful here.
• Time spent on a pre-opening or ramp-up team is a real differentiator; comfort with ambiguity and a preference for building over maintaining.

Responsibilities

• Build the property group sales foundation from the ground up: pipeline, key accounts, and a revenue strategy that works before the doors open.
• Help establish pre-opening sales infrastructure, account templates, segment strategies, and the groundwork for how this property goes to market.
• Prospect and develop new business across Corporate, SMERF, Association, Nonprofit, and social segments through outbound calls, meetings, site visits, and tradeshows.
• Deliver a highly personalized, consultative sales approach, tailoring each proposal to reflect the unique needs and expectations of our clientele.
• Serve as a brand ambassador, articulating the story, design, and experiential elements of the property in a compelling manner.
• Take genuine ownership of client relationships; from first introduction through repeat bookings, with a level of care that keeps people coming back.
• Manage the full group sales cycle: lead generation, proposals, contract negotiation, BEO coordination, and rebooking.
• Work closely with F&B, Operations, and Revenue Management to make sure every group and event runs well and every guest leaves with something to talk about.
• Represent the property at industry events, site tours, and client entertainment; with the ease of someone who genuinely believes in what they're selling.
• Keep clean, current records of all sales activity and client interactions in Tripleseat, Mews, and related systems.
• Hit revenue goals consistently and contribute to weekly and monthly forecasting with clear, honest reporting.

Skills

Hotel group sales

Relationship management

Negotiation

CRM systems

Communication skills

Tools

Tripleseat

Mews

CRM software

Job description

ASH Hotels is seeking a Senior Sales Manager for its Venice Beach property. You will own the group sales strategy from day one, shape how the hotel is positioned in the market, and build relationships with corporate and association clients to drive revenue.

You'll lead pre-opening sales infrastructure, establish templates, and work cross-functionally with F&B, Operations, and Revenue Management to ensure flawless events and outstanding guest experiences. LA market experience is a plus.